Platinum Guild International (PGI) India successfully concluded its annual Platinum Buyer-Seller Meet on July 4th-5th, 2024 at the Grand Hyatt in Kochi. The event served as a pivotal platform for partner retailers and manufacturers within the PGI program to exchange new designs, innovations, cutting-edge technology, and industry best practices, while showcasing the latest platinum jewellery collections. Each year, this prestigious gathering brings together prominent figures from across the jewellery sector to collaborate on advancing business opportunities for platinum.

The vibrant atmosphere at the manufacturer booths underscored the rising demand for platinum jewellery across PGI's three brands—Platinum Evara, Men of Platinum, and Platinum Love Bands. Retailers received an exclusive preview of the highly anticipated MS Dhoni Signature Collection, slated for release later this year in time for the festive and wedding seasons. The strong interest in platinum was evident from significant purchases and restocking by retailers in preparation for the upcoming market demands.

A significant announcement at the event highlighted advancements in metal innovation with the introduction of a new platinum alloy, Inoveo Platinum, poised to revolutionize platinum jewellery design and manufacturing. Benny Oeyen, Executive Head of Market Development for Platinum Group Metals at Anglo American, introduced Inoveo Platinum as a breakthrough alloy combining the workability of white gold with the inherent properties of platinum, including its natural white color, durability, and resistance to wear. This innovation promises to elevate both the aesthetics and manufacturability of platinum jewellery.

The gala dinner featured keynote addresses by Vaishali Banerjee, Managing Director of PGI India, and Tim Schlick, CEO of Platinum Guild International, highlighting the accelerated growth of platinum jewellery in the Indian market. Sujala Martis, Director of Consumer Marketing, unveiled upcoming marketing initiatives, including the highly anticipated collaboration with M S Dhoni, which received an enthusiastic response.

Another innovative initiative, the Evara Squad, aimed at fostering brand loyalty and advocacy for women's platinum jewellery, garnered significant interest from retailers and manufacturers alike.

Pallavi Sharma, Business Director of PGI India, outlined the upcoming trade agenda focused on driving volume growth and enhancing profitability through exclusive designs and retailer-specific collections in platinum. She emphasized differentiation and value creation for consumers across various jewellery categories.

Reflecting on the event, Vaishali Banerjee emphasized PGI India's strong partnerships with leading retailers and manufacturers, noting the immense potential for platinum jewellery in all market segments across the country.

Tim Schlick expressed his satisfaction with the 2024 Platinum Buyer-Seller Meet, underscoring PGI's commitment to fostering strategic partnerships that drive mutual value and growth. He emphasized the event's role in generating new business opportunities, identifying emerging market segments, and appealing to a sustainable influx of younger consumers in the jewellery industry.