Scheduled from August 1st to August 31st, TSFI promises a month-long celebration of exquisite solitaire jewellery available both online and across more than 200 stores nationwide.

Following the exceptional success of last year's campaign, which saw a remarkable 600% increase in footfall, TSFI 2024 aims to surpass expectations. Partnering with esteemed jewellers such as Senco and Ranka Jewellers, the festival has cemented its reputation as a cornerstone event in the industry, driving footfall and excitement year after year.

At the forefront of this year's festivities is Bollywood actress Vaani Kapoor, serving as the TSFI Ambassador for 2024. Known for her roles in blockbuster films including "War" and "Befikre," Vaani Kapoor brings star power and a youthful allure to the campaign. With a massive following of approximately 8 million on Instagram, her involvement promises to resonate strongly with a younger demographic, amplifying the festival's reach and impact.

Divine Solitaires has meticulously orchestrated nationwide marketing efforts across more than 100 cities. These include targeted advertisements in regional newspapers, impactful radio campaigns, and cinema advertisements scheduled for a full week in theatres nationwide, all aimed at bringing the spirit of TSFI to life.

During the festival, customers can indulge in the finest natural solitaire diamond jewellery and enjoy exclusive benefits. Each purchase qualifies customers for weekly lucky draws scheduled for August 10th, 17th, and 24th, with prizes ranging from iPhones to Alto cars. The grand finale on September 4th will feature a bumper day draw where one lucky winner will drive away with a luxurious XUV 700, alongside other exciting prizes.

Moreover, every purchase during TSFI guarantees an assured gift, enhancing the overall shopping experience and adding value for customers preparing for the upcoming festive and wedding season.

Jignesh Mehta, Founder of Divine Solitaires, expressed his enthusiasm, stating, "The Solitaire Festival of India is the perfect occasion to acquire exquisite solitaire jewellery as we approach the festive and wedding season. Our customers not only get access to exceptional solitaires but also stand a chance to win fantastic prizes. It's a celebration of luxury, elegance, and joy."

In a bid to foster community engagement, Divine Solitaires will host live draw events on Facebook and Instagram, connecting audiences nationwide and bringing the excitement of the draws directly to their screens. This initiative aims to enhance participation and create a sense of camaraderie among festival participants.

With a focus on enhancing customer engagement and driving footfall, TSFI 2024 is poised to be another resounding success, delighting both customers and jewellers alike. Join us in celebrating the magic of Divine Solitaires at this exclusive event.