This exquisite piece embodies the concept of ‘Towards Selfless Service,’ serving as a beautiful reminder of the profound impact of giving to others.

In a world driven by the pursuit of personal success and validation, the Altruist Kada Bracelet stands as a symbol of a simpler, yet profound thought—that selfless service brings deeper meaning to our lives. Inspired by the Sikh community's ethos of selfless service, this bracelet serves as a constant reminder of the enrichment that comes from giving back to others.

Aulerth has partnered with CRY (Child Rights and You) for the "Towards Selfless Service" initiative. With each Altruist Kada Bracelet sold (priced at INR 3,500), Aulerth will donate 100% of its net proceeds—INR 1,500—to CRY’s efforts to help three underprivileged girls in rural India resume their education.

Vivek Ramabhadran, Founder & CEO of Aulerth, says, “Our growing community at Aulerth is passionate about making a positive change in the world. Along with our community, we wish to create a reminder of this simple and powerful thought—'Selfless service gives our lives more meaning.' Beyond the symbolism, there’s a direct opportunity to make a broader difference by educating and empowering girl children through our partnership with CRY.”

JJ Valaya shares, “The Altruist Kada Bracelet is a labor of love, fulfilling a long-time desire to create something meaningful using the iconic Valaya Shifting Leaves Chevron. This ornament combines the strength of steel and the warmth of brass, creating a blissful harmony. This unique blend evokes a powerful sentiment and is destined to be a treasured wrist accessory. We are thrilled to continue our creative journey with Aulerth. What truly makes this project special is its partnership with CRY, one of India’s most incredible NGOs."

Puja Marwaha, CEO of CRY, adds, “In India, a staggering 13 million girls under 19 are married, and 29% of them are forced to leave school. Early marriage is a critical issue holding back our nation's potential. Another 12 million girls are pressured into child labor when they should be learning. These numbers can change. Organizations like CRY, with their 45 years of relentless work, and Aulerth, with their commitment to social good, are coming together to make a difference. I'm thrilled to announce this special partnership! Aulerth’s Altruist Kada Bracelet, designed by JJ Valaya, will raise funds to help girls in rural India return to school. By supporting this initiative, you can be part of the solution. Together, we can empower every girl child in India.”

The Altruist Kada Bracelet features a unique layering of brass on steel, meticulously outlined with the iconic Valaya Shifting Leaves Chevron pattern. Brass, chosen for its symbolic meaning, represents purity, abundance, positivity, and dependability.