Kalajee Jewellers has taken a step forward and opened a new corporate office in Jaipur. Spanning an impressive 10,000 square feet, the new location includes a boutique showroom designed to provide an intimate and luxurious shopping experience.

Commenting on the move, Naman Kala, Kalajee Jewellers, Jaipur, said, "Our new corporate office is a testament to our brand's growth and commitment to excellence. The exterior features a contemporary and sophisticated design, with a striking geometric facade, while the interior combines modern aesthetics with traditional elegance, creating a warm and inviting ambience."

At night, the corporate office transforms into a dazzling spectacle – the building is fully illuminated to highlight its unique architecture and luxurious essence. The geometric facade becomes even more attractive under the night lights.

Brand image realignment

The opening of the new space represents a strategic realignment of the brand’s ideologies, marking a pivotal moment in its history. With this strategic relocation, Kala hopes to elevate the brand and continue its legacy of crafting exceptional jewellery that marries tradition with innovation.

"The shift to a new corporate office and boutique showroom underscores our commitment to modernization, customer-centricity, innovation, and growth," Kala said, adding, “It positions us for continued success and excellence in the luxury jewellery market."

The new facility also boasts significant improvements in infrastructure and technology. "In our new jewellery manufacturing unit, we have  harnessed the power of technology-driven enhancements like CAD/CAM, alongside the timeless artistry of handmade work," Kala explained. "Our upgraded machines for ghat (casting), setting, and polishing play a crucial role in minimizing gold wastage, contributing to cost savings and quality assurance," he added.

Sharing further details, Kala said, "Artisans work closely with jewellery designers, translating innovative concepts into tangible pieces. This synergy between design and craftsmanship results in jewellery that is both beautiful and expertly crafted." Incidentally, the brand particularly specializes in earrings. Commenting on this, Kala said, “Our  workplace is intentionally crafted to encourage collaboration among the design, production, and sales teams, enabling effective discussions on current earring trends and innovation.”

In terms of new services and offerings, Kala hinted at exciting possibilities: "While it is too early to provide specific details, we have ambitious plans. We are  curating fresh and captivating jewellery collections that feature exquisite designs, high-quality materials, and innovative craftsmanship. From timeless classics to contemporary pieces, our new collections will cater to diverse tastes."

Kala is also preparing for the Delhi Couture 2024, where the brand’s latest creations will be unveiled. "Our designs will reflect elegance, sophistication, and the essence of luxury," he concluded.