Mia by Tanishq has recently partnered with MoEngage, an insights-led engagement platform, to create and deliver personalized omnichannel customer experiences. This collaboration aims to strategically reach high-purchase intent customers at optimal times, enhancing Mia by Tanishq's brand, product, and value propositions across various digital and offline channels.

By integrating MoEngage’s advanced marketing technology, Mia by Tanishq seeks to optimize engagement through push notifications, email, website interactions, and in-app messaging. The goal is to effectively convert online browsers into buyers while simultaneously driving offline discovery for customers who prefer in-store shopping experiences.

MoEngage was selected as the engagement partner due to its proven track record with other Titan brands, where it has successfully driven customer engagement and business growth.

"As we embark on this journey with MoEngage, we’re enthusiastic about the opportunities it presents for Mia by Tanishq," said Shyamala Ramanan, Business Head of Mia by Tanishq. "We anticipate leveraging MoEngage’s innovative solutions to not only drive business results but also foster deeper connections with our audience across multiple touchpoints. This partnership signifies a step forward in our commitment to delivering exceptional experiences and staying ahead in an ever-evolving market. We look forward to exploring the full potential of this collaboration and achieving even greater success together."