Tanishq’s wedding jewellery brand, Rivaah, has introduced a touching new campaign that spotlights the modern Indian bride as she navigates her wedding journey with confidence and grace. Conceptualized by Lowe Lintas, the campaign revolves around Tanishq's first-ever 3-minute multilingual film, which is set to air on television. This film, featuring an ensemble cast, showcases the diversity of Indian culture, with brand ambassadors Nayanthara and Mimi Chakraborty representing different regions of the country.

The campaign, titled "For Marriages Crafted by You," emphasizes the role of the bride as an active participant in shaping her wedding day, blending tradition with her unique vision. It also underscores the importance of equal partnerships in marriage, portraying both the bride and groom as partners who share responsibilities and embrace the changes that come with marriage together. Through its emotional narrative, the campaign reinforces Tanishq's commitment to celebrating the evolving dynamics of relationships while honouring India's rich cultural heritage.

Tanishq's wedding jewellery brand, Rivaah, has launched a poignant new campaign that highlights the modern Indian bride's role in shaping her wedding journey. Featuring Tanishq's first-ever 3-minute multilingual film, the campaign showcases India's cultural diversity and emphasizes equal partnerships in marriage, blending tradition with modern values.

Campaign: https://www.youtube.com/watch?v=7W7e6FxySPQ