The launch event, attended by Ajoy Chawla, CEO of Titan Jewellery Division, was an elegant affair that attracted the city's discerning elite to experience this luxurious new space. The boutique, envisioned as a gallery of wearable art, represents Zoya's commitment to redefining fine jewellery in India, offering both a meaningful product and an immersive luxury experience. Reflecting Pune's cultural richness, the boutique blends contemporary aesthetics with deep-rooted traditions, making it a prized addition to the city's luxury scene.

"Zoya is the jewel in Tata's crown, bringing the rich heritage of Indian craftsmanship to life through wearable art," remarked Ajoy Chawla. "The name Zoya, which means 'alive,' symbolizes our belief that every woman is on a journey of self-discovery. It is in those moments of reconnecting with her true essence that she feels most alive. We are thrilled to introduce our first boutique in Pune, which showcases Zoya's unique design language through our patented stone cuts and innovative settings."

Every element of Zoya's new 2,500-square-foot boutique is a testament to a deep passion for fine jewellery. The space is thoughtfully designed to reflect the journey of the Zoya woman, who serves as the inspiration behind each exquisite creation. The visual narrative of the boutique is both modern and timeless, subtly paying homage to artisanal craftsmanship. Handcrafted displays by local artisans enhance the feminine interiors, adorned in soft shades of pearl white, blush, and nude, inviting guests to engage deeply with the unique design language of each piece.

The boutique’s layout flows effortlessly from open gallery areas to more intimate spaces, allowing clients to leisurely explore bespoke creations. Private viewing rooms, softly lit and elegantly appointed, provide a serene setting for discovering the collections. Personalized consultations with Zoya's experts, complemented by hand-brewed filter coffee and gourmet hors d'oeuvres, make each visit an indulgent experience, offering a deeper connection to the world of Zoya.

Zoya’s new Pune boutique stands as a beacon of luxury, where every detail is meticulously crafted to perfection, inviting the Zoya woman to discover not just jewellery, but a celebration of her unique journey.