Senco Gold & Diamonds has introduced the ‘Shakti Collection,’ a new range of fine jewellery under its sub-brand Everlite, to mark the upcoming Durga Puja celebrations. The collection, launched by actress Ditipriya Roy, celebrates strength and empowerment, with designs crafted for both festive and everyday wear.

In line with this festive spirit, Senco Gold & Diamonds will be the gold partner of the inaugural Bengal Shopping Festival in Kolkata, offering a host of special discounts. From September 20 to 24, visitors can enjoy up to 50% off on diamond jewellery making charges and up to 10% off on diamond value. Additionally, the company is offering a 0% deduction on old gold exchanges and up to 25% off on gold jewellery making charges. These offers will be available at the Biswa Bangla Mela Prangan festival venue as well as across all Senco showrooms in Bengal. The festival will run until October 5, 2024.

Ranjana Sen, Chairperson of Senco Gold & Diamonds, shared, “The Shakti Collection is designed to embody the spirit of strength and empowerment, blending traditional craftsmanship with modern elegance, perfect for the festive season.” She also emphasized the importance of the Bengal Shopping Festival in promoting Kolkata’s heritage of craftsmanship and design.

Suvankar Sen, MD & CEO of Senco Gold & Diamonds, noted that their 85 years of trust and craftsmanship will be on full display at the Biswa Bangla Mela Prangan Exhibition Hall. The brand will showcase its various collections, including Vivah, Everlite Diamond and Everyday Wear Fine Jewellery, Aham Men’s Jewellery, Gossip Fashion Jewellery, Sennes Lab-Grown Diamonds, and luxury leather accessories. Sen also highlighted the promotion of their new digital gold-saving platform and the Swarnayojana monthly installment scheme, as a modern approach to gold investment.