As the vibrant festival of Durga Puja approaches, Shyam Sundar Co Jewellers brings back its much-anticipated annual jewellery extravaganza, 'Sarodiya Swarna Sambhar 2024'. Celebrating its 22nd edition this year, the exhibition will be open until October 9, 2024, across all showrooms in Tripura and Kolkata, offering an array of exquisite gold, diamond, and gemstone jewellery to mark the festive season.

Renowned as Tripura’s premier jewellery showcase, 'Sarodiya Swarna Sambhar' offers a blend of traditional and contemporary designs, perfect for both bridal and festive occasions. The 2024 edition boasts a stunning collection of handcrafted designer jewellery, from intricate gold pieces to affordable diamond sets, gems, and precious stones, catering to a wide range of tastes and budgets.

To add to the festive spirit, Shyam Sundar Co Jewellers is offering irresistible deals. Customers can enjoy Rs 350 off per gram on gold jewellery purchases, a 75% discount on diamond jewellery making charges, and a flat 15% discount on gemstones. Additionally, every purchase comes with an assured gift, daily lucky draws for gold coins, and a mega draw where customers stand a chance to win one of three scootys. The grand winners will be drawn from a combined pool of entries from 'Sarodiya Swarna Sambhar' and 'Chamakbhora Dhanteras'.

At the official press preview, popular Bengali actor Soham, joined by directors Arpita Saha and Rupak Saha, unveiled the 'Swarna Sambhar 2024' collection. Soham expressed his excitement for the annual event and extended his wishes to all for a joyous 'Sharadotsav'. “I’m thrilled to be part of the 'Swarna Sambhar' curtain-raiser and wish everyone a prosperous Durga Puja season,” he said.

Arpita Saha highlighted the significance of this year’s exhibition, noting, “Our 22nd edition of 'Swarna Sambhar' is extra-special, featuring exquisite craftsmanship, exclusive collections, and unmatched value for customers.” Rupak Saha echoed her sentiments, adding, “We dedicate this edition to our loyal customer-friends, whose support has brought us this far. We strive to meet their expectations with our exceptional designs and value-for-money offers.”

In a major announcement, the directors also revealed the opening of Shyam Sundar Co Jewellers' sixth showroom in Dharmanagar, North Tripura, coinciding with this year’s exhibition to cater to increasing demand from the region.

With a wide range of collections, exciting offers, and a rich heritage of craftsmanship, 'Sarodiya Swarna Sambhar 2024' promises to be the ultimate destination for festive jewellery shopping. The exhibition is live at Shyam Sundar Co Jewellers' showrooms in Agartala, Dharmanagar, Udaipur, and Kolkata until October 9, 2024.