Kalyan Jewellers, one of India’s most iconic and trusted jewellery brands, has launched an all-new digital ad series in celebration of Navratri, highlighting the diversity and cultural richness of India. This one-of-its-kind campaign features popular regional brand ambassadors Kinjal Rajpriya and Ritabhari Chakraborty, showcasing the latest jewellery collections that resonate with the traditions and aesthetics of their respective regions.

Carrying forward the brand’s popular #TraditionOfTogetherness message, the campaign draws inspiration from the spirit of Durga Pujo and Navratri. Ritabhari Chakraborty’s segment focuses on the celebrations in West Bengal, where Durga Pujo is more than just a festival—it’s a time to honor the strength, grace, and empowerment of Maa Durga, all while portraying the modern Indian woman who mirrors the divine qualities of resilience, self-reliance, and inspiration.

Similarly, Kinjal Rajpriya’s segment highlights the grandeur of Navratri in Gujarat, a festival renowned for its vibrant Garba and Dandiya Raas celebrations. The ad beautifully captures the pulsating energy of the festival, celebrating Navratri’s deep-rooted connection with music, dance, and color. By spotlighting these regional festivities, Kalyan Jewellers showcases the unique styles and traditions that come together in their newly launched jewellery designs.

Commenting on the Campaign, Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, stated: “As we enter this festive season, our digital ad series celebrates the essence of Navratri and Durga Pujo, honoring these meaningful festivals with equally significant jewellery. We’ve designed this campaign to connect more personally with our patrons, offering them jewellery that fuses traditional craftsmanship with modern elegance.”

New Additions to the Sankalp Line 
The ad series introduces Kalyan Jewellers' latest collection of diamond and Navratna jewellery, part of the ‘Sankalp’ line—a region-specific jewellery range. The collection is a tribute to the deep cultural significance of both Bengal and Gujarat, blending tradition with contemporary sophistication. From intricately designed diamond necklaces to vibrant Navratna pieces, the Sankalp collection reflects the unique heritage of these regions while catering to modern sensibilities.

Exciting Festive Offers  
To mark the launch of the new collection, Kalyan Jewellers has announced a series of special offers, ensuring that customers can maximize the value of their festive jewellery purchases. These offers are designed to make owning a piece of Kalyan Jewellers’ exquisite craftsmanship even more rewarding during the auspicious Navratri season.