Khimji Jewellers, a trusted name in Odisha's jewellery industry since 1936, has launched a major festive campaign titled ‘Raunak Hai Tumse,’ featuring National Award-winning Odia actor, Prakruti Mishra, as its brand ambassador. 

Prakruti Mishra, known for her versatility as an actor, singer, and dancer, perfectly mirrors the campaign’s message of celebrating the multifaceted nature of women and diamonds alike. Her involvement adds a layer of elegance and appeal to the campaign, which aims to draw attention to Khimji’s new diamond collection.

Khimji Jewellers has identified a growing trend among customers who are increasingly gravitating towards diamond jewellery during the festive season. With gold prices experiencing volatility, diamonds are emerging as a popular option for those seeking both luxury and affordability. The new collection includes a wide array of designs, ranging from classic solitaire rings to contemporary diamond pendants, necklaces, and bracelets—each piece crafted with meticulous attention to detail by skilled artisans.

“The *‘Raunak Hai Tumse’* campaign is a celebration of the women who illuminate our lives, just as diamonds do. Women play numerous roles—mothers, daughters, professionals, homemakers—each one shining in their unique way,” said Mitesh Khimji, Director of Khimji Jewellers. “By featuring Prakruti Mishra, who herself exemplifies versatility, we wanted to honour the brilliance of women with diamond jewellery that reflects their strength. As gold remains central to festive purchases, we’re seeing a significant shift towards diamonds, and our campaign showcases this evolving trend.”

Khimji Jewellers’ diamond collection balances elegance and affordability, making luxury jewellery accessible to a broader range of customers. Every diamond in the collection is ethically sourced, ensuring both durability and unparalleled brilliance. 

The exclusive collection is available at all Khimji Jewellers outlets across Odisha starting October 4, 2024. To mark the launch, the brand is offering festive promotions, including 2 free gold coins with every Rs.30,000 diamond jewellery purchase and 1 free gold coin with every Rs.30,000 gold jewellery purchase, for a limited time.