Nestled in Atria Mall on Annie Besant Road, the store features an impressive collection of jewellery crafted from 14-karat gold and adorned with lab-grown diamonds, catering to the growing demand for sustainable luxury options. 

This store opening marks a significant milestone in MDIL's strategy to enhance its presence in the lab-grown diamond jewellery sector, both within India and on a global scale. 

Upendra N Shah, the chairman and managing director of Mini Diamonds, expressed his excitement about the launch, stating, “The unveiling of our flagship store represents a proud achievement for us. We are excited to present our lab-grown diamond collections in a tangible retail environment. The warm reception we have received today only reinforces our commitment to providing high-quality, sustainable jewellery.”

Mini Diamonds will operate its retail outlets through its wholly-owned subsidiary, Namra Jewels Pvt Ltd, as it seeks to redefine the jewellery shopping experience for consumers seeking ethical alternatives.