Named after the Sanskrit word for "energy," URJA introduces a collection of healing and wellness pieces crafted with crystals renowned for their natural energies and vibrational frequencies.  

The brand aims to transcend traditional notions of jewellery, blending aesthetics with intention to create designs that promote inner harmony and well-being. “Jewellery can do more than enhance outward beauty—it can nurture the soul. This understanding inspired URJA,” said founders Mamta and Vidhi Gupta, the visionaries behind Zariin’s global success.  

A Journey into Wellness  

URJA’s creations are steeped in the ancient wisdom of crystal healing, featuring gemstones like amethyst, rose quartz, malachite, and citrine, known for fostering calm, love, success, and joy. Each piece serves as a talisman, designed to channel positive energy and healing, making it more than an accessory but a tool for personal transformation in a fast-paced world.  

Mission-Driven Design  

URJA’s mission is clear: to create jewellery that resonates with today’s lifestyles while fostering wellness. Combining the natural energy of ethically sourced gemstones with thoughtful design, the brand offers pieces that align chakras, unblock energy pathways, and inspire clarity. “Our jewellery is not just a statement of style; it’s a means of transformation,” the founders emphasized.  

Sustainable Craftsmanship  

URJA also places a strong emphasis on sustainability and quality. Every piece is crafted with care, using ethically sourced materials and offering a lifetime warranty on gold plating. “True healing begins with respect—for the Earth, artisans, and the wearer. Our process reflects this philosophy,” the founders shared.  

The Science Behind Crystal Healing  

Crystals, formed over millions of years, are known for their ability to store and transmit energy through their stable lattice structures. These vibrations interact with the body’s energy field, promoting benefits such as stress relief and emotional balance. By combining scientific principles with spirituality, URJA brings ancient energy-healing practices into the realm of contemporary jewellery.  

With URJA, Zariin not only celebrates individuality but also champions a holistic approach to well-being, offering jewellery that heals, transforms, and inspires.