Bluestone Jewellery and Lifestyle, one of India’s leading digital-first jewellery brands, has filed draft papers with the Securities and Exchange Board of India (SEBI) to launch its Initial Public Offering (IPO). The proposed IPO comprises a fresh issue of equity shares worth Rs. 1,000 crore and an offer-for-sale (OFS) of 2.39 crore equity shares by existing investors
Investor Exit and Selling Shareholders
The OFS will see key investors such as Accel India, Saama Capital, Kalaari Capital Partners, IvyCap Ventures Trust, and Iron Pillar Fund divest their stakes. Prominent backer Sunil Kant Munjal, along with other partners of Hero Enterprise Partner Ventures, will also participate in the sale.
Notably, Saama Capital II, Kalaari Capital Partners II, Kalaari Capital Partners Opportunity Fund, and IvyCap Ventures Trust – Fund 1 are set to exit the company entirely by offloading their entire shareholding.
Shareholding Structure
Bluestone's promoters currently hold an 18.47% stake in the company, with founder and CEO Gaurav Singh Kushwaha owning 17.81%. The remaining 81.53% of the company is held by public shareholders, with Accel India being the largest investor, holding a 17.12% stake.
Market Position
Bluestone Jewellery has positioned itself as India’s second-largest digital-first jewellery brand, leveraging technology and online channels to redefine the jewellery shopping experience. With a focus on contemporary designs and customer-centric service, the company has grown to become a major player in the market.
The IPO is expected to fuel Bluestone’s growth plans, enhance its market presence, and provide existing investors an opportunity to monetize their stakes. Further details, including the issue price and timeline, will be announced following SEBI’s approval.
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