The forthcoming Dubai Shopping Festival is scheduled to be held between January 24 – February 24, 2008, in which, The Gold & Jewellery Group (GJG), Dubai’s association of jewellery retailers, is a main sponsor. This was announced in a press conference in Mumbai. GJG has decide to give one kilogram of gold per day to shoppers, which accumulates to 32 kgs during the festival. The festival will host 700 jewellery retailers of Dubai. The initiative of the GJG to sponsor the Dubai Shopping Festival from its launch, has led to the emirates being called as the ‘City of Gold’.%%The promotional schemes at the festival include a one raffle ticket handed over to a shopper who makes a purchase of 500 dirhams ($136) from a participating jewellery retailer. In all, prizes worth 30 million dirhams ($8.1 million) and daily raffles of Lexus and Nissan cars have been organised for this year’s festival.