In a landmark collaboration, House of Masaba and Amrapali Jewels have unveiled their first-ever fine jewellery collection, merging traditional craftsmanship with contemporary design.  

The 'House of Masaba x Amrapali Jewels' collection features 46 exquisite pieces, including neckpieces, earrings, ear cuffs, bracelets, and cuffs. Crafted in 18-carat gold and adorned with premium gemstones, the collection reflects a harmonious blend of bold, modern aesthetics and timeless artistry.  

The launch campaign stars supermodel Madhu Sapre, alongside Satyadeep Misra, Kripali Samdariya, and Kirandeep Chahar, embodying the collection’s fusion of elegance and innovation.  

Masaba Gupta, founder of House of Masaba, shared her excitement: “This is our first venture into fine jewellery, and it has been a remarkable journey. My long-standing association with Amrapali Jewels, built on mutual trust and admiration for Tarang’s aesthetic, has culminated in this extraordinary collection. It’s a celebration of artistry and bold design.”  

Tarang Arora, CEO of Amrapali Jewels, expressed his enthusiasm: “Collaborating with Masaba has been a joy. Together, we’ve created a collection that marries Amrapali’s legacy of fine craftsmanship with Masaba’s fearless and playful approach to design. It’s a tribute to the dynamic women who inspire us.”  

The collection will be available exclusively for preview at House of Masaba’s flagship bridal store in Mehrauli, New Delhi, offering customers a chance to experience this unique collaboration firsthand.