Featuring Aditi Rao Hydari and Shaheer Sheikh, the campaign tells a heartfelt story of a bride’s love—not just for her groom but also for Indriya’s exquisite bridal jewellery.

The film portrays the timeless connection between a bride and her jewellery, with each piece becoming a cherished part of her life. Set against a royal backdrop, the collection highlights uniquely crafted designs that embody elegance and an emotional bond, making this launch a significant milestone for Indriya.

“This campaign reflects the profound, emotional journey that every bride takes with her wedding jewellery,” said Shantiswarup Panda, CMO, Indriya.

“The deep relationship between a bride and her jewellery lasts beyond the wedding day—it is a celebration of our brand position of Endless Love and devotion, captured in pieces that combine traditional craftsmanship and modern aesthetics. Indriya’s bridal line is designed to capture these special moments, creating jewellery that will be a part of a bride’s story for a lifetime..”

The bridal collection features awe-inspiring designs that blend traditional craftsmanship with contemporary elegance. Aditi Rao Hydari is adorned in a never-seen-before mint green Russian emerald & pink tourmaline necklace paired with a magenta-hued polki necklace. Completing her look is a fusion of Sheeshphool-Mathapatti with rare sugarloaf pink tourmalines, and bridal accessories like haathphool, opulent rings, and nath.

Shaheer Sheikh complements her regal ensemble with a scarlet-hued mala, a Victorian-style layered polki necklace, and ornate accessories like the sarpech and bajuband. Each piece, from the intricate Sheeshphool to the Chand-Tara motifs on the bajuband, celebrates Indriya’s meticulous artistry and unparalleled craftsmanship.

“For every bride, a wedding is the beginning of many new relationships,” added Tanuja Bhat & Komal Bedi Sohal, Senior ECDs & Creative Heads, Beauty & Luxury Collective, Ogilvy West.

“But no one has spoken of her relationship with her bridal jewellery which marks every part of her wedding rituals. This campaign shows us how this love is precious, beautiful, and endless, just like her love for her life partner.”