Aukera, a prominent lab-grown diamond jewellery brand, introduced its latest collection, Echoes of Choice, at an exclusive press event in Mumbai. The collection is part of the brand’s My Choice My Voice campaign, which highlights themes of empowerment and self-expression.

The launch event featured actress Taapsee Pannu and tennis player Sania Mirza, who serve as the campaign’s ambassadors. The Echoes of Choice collection draws inspiration from the concept of a single choice creating a lasting impact, akin to sound waves expanding outward. It includes rings, hoops, bracelets, and pendants in 18K gold, incorporating Aukera’s signature E3 Diamond, a specially engineered cut designed to reflect strength and resilience.

Lisa Mukhedkar, Founder & CEO of Aukera, described the collection as an artistic representation of individuality and purpose. She emphasized that the campaign encourages women to embrace their decisions without compromise.

Mirza and Pannu both expressed their support for the initiative, describing the jewellery as a symbol of confidence and determination. The campaign has gained traction through a mix of digital, print, and outdoor promotions, aiming to engage a wider audience in discussions around personal choice and empowerment.