Mia, a leading fine jewellery brand from the house of Tanishq, has strengthened its presence in Mumbai with the launch of its latest flagship store at Oberoi Mall, Goregaon
The grand inauguration was led by Sanjay Bhattacharjee, Retail Head, Mia by Tanishq, marking a significant milestone for the brand in the city’s premium retail landscape.
Designed to offer an immersive and elevated shopping experience, the 800 sq. ft. store is strategically located on the first floor of Oberoi Mall. It houses an exquisite collection of Mia’s signature jewellery, including contemporary and lightweight designs in 14kt and 18kt gold, diamonds, and silver. As part of the launch celebrations, customers enjoyed an exclusive discount of up to 20% from 21st to 23rd March (T&C apply). The store also features Karatmeters for seamless old gold exchange and offers the Golden Harvest Scheme, allowing customers to invest in jewellery with monthly instalments starting at just Rs. 2,000/- while availing discounts of up to 75% of their investment value on future purchases at any Mia store nationwide.
Coinciding with the festive spirit of Gudi Padwa, Mia commemorated the launch with an exclusive ‘Runway Star Event,’ celebrating its strong bond with customers. The event embodied confidence, style, and self-expression, as Mia’s loyal patrons took center stage adorned in the brand’s exquisite jewellery. Guests experienced first-hand the latest collections, adding a touch of glamour to the festive occasion.
Speaking at the launch, Sanjay Bhattacharjee, Retail Head, Mia by Tanishq, said, “Mumbai has always been a key market for us, and we are thrilled to unveil our latest flagship store at Oberoi Mall. Our customers seek jewellery that is versatile, elegant, and suited for every occasion. This store allows us to be closer to them than ever before. The Runway Star Event was our way of celebrating our patrons, empowering them to embrace their unique style with confidence. With 30 stores across Maharashtra, including 19 in Mumbai, this latest opening marks our 31st store in the state—a testament to our commitment to bringing contemporary fine jewellery to more customers.”
Mumbai’s dynamic fashion landscape, characterized by its cosmopolitan audience, continues to shape jewellery trends. With a growing demand for stylish, everyday jewellery among millennials and Gen Z consumers, Mia’s contemporary designs perfectly align with the city’s vibrant fashion culture.
Commenting on the launch, Sameep Pathak, CEO – Malls, Oberoi Realty, said, “We are proud to further strengthen our partnership with Titan by welcoming Mia by Tanishq to Oberoi Mall, Goregaon. This addition reinforces our position as the preferred destination for luxury and lifestyle brands. With Tanishq and Irth already part of our curated retail portfolio, we remain committed to providing an elevated shopping experience. Our ongoing collaborations with brand partners focus on enhancing shopper engagement through immersive retail experiences that connect with our vibrant community.”
The new store showcases Mia’s latest festive collections, including the recently launched ‘Cupid Edit 3.0’ and ‘Mia Disco’ collection. Customers can also explore a range of lightweight, trendy designs crafted in 14kt and 18kt gold, blending modern elegance with everyday wearability. Popular collections such as ‘Lovestruck,’ featuring heart-shaped solitaires, and the ‘Evil-eye’ series across earrings, pendants, necklaces, bangles, bracelets, rings, and mangalsutras, have also been introduced to cater to diverse customer preferences.
As Mia continues its expansion across India, the brand remains dedicated to redefining the fine jewellery space, making self-expression through jewellery an integral part of contemporary fashion. The new flagship store at Oberoi Mall marks another step in Mia’s journey of offering accessible and stylish fine jewellery to today’s modern consumers.
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