Gargi by P N Gadgil & Sons (PNGS), a prominent name in the fashion jewellery industry, has closed the year on a triumphant note with the launch of two new stores in Aurangabad and Indore
These additions bring the brand’s total number of exclusive outlets to 12, a remarkable achievement within just three years of its retail journey.
The newly opened stores, strategically located in high-footfall retail hubs—Prozone Mall in Aurangabad and Citadel Mall in Indore—are part of Gargi’s broader franchise-driven expansion strategy. This model aims to tap into the surging demand for high-quality, affordable fashion jewellery in emerging urban centers beyond metro cities.
Speaking on this growth, Aditya Modak, Co-founder of Gargi by PNGS, stated, “Growth for us is not just about numbers; it’s about engagement. When people across cities—women, men, and even children—connect with our designs, we know we are on the right path. Aurangabad and Indore are more than just new locations; they represent new relationships, inspirations, and opportunities for creative expression.”
2024 has been a landmark year for Gargi. The brand made its mark in Delhi with the launch of its Kapil Vihar, Pitampura store and further strengthened its footprint in Maharashtra with outlets in Pimple Saudagar and Aurangabad. These expansions highlight Gargi’s commitment to making fashion jewellery more accessible to a wider audience.
The company also made strides in product innovation with the introduction of Utsaav, a bold festive and occasion-wear collection, and its first-ever Kids Collection, featuring certified sterling silver jewellery designed for safety and style. These launches reflect Gargi’s vision of inclusivity and diversification in the fashion jewellery segment.
Gargi by PNGS continues its impressive financial trajectory, surpassing a market capitalization of Rs.1,500 crore and remaining on track to achieve Rs.100 crore in revenue by March 2025. The brand’s franchise model has played a pivotal role in this growth, enabling local entrepreneurs to thrive under the PNGS banner. With PNGS boasting an annual turnover of Rs.8,500+ crore, Gargi’s journey is fueled by both heritage and innovation.
As the brand looks ahead, its expansion strategy will continue focusing on strengthening its retail presence across India, tapping into evolving consumer preferences, and fostering a deeper connection with jewellery enthusiasts across all age groups.
Be the first to comment