The Everlasting Shine of Gold: A Cultural and Investment Perspective – World Gold Council Insights

For generations, gold has held a revered place in Indian culture, symbolizing good luck and heralding prosperous times. This deep-seated cultural bond continues to thrive, even as gold prices soar to unprecedented levels

Post By : IJ News Service On 27 March 2025 12:59 PM

This deep-seated cultural bond continues to thrive, even as gold prices soar to unprecedented levels. Currently, gold is trading at INR 90,000 per 10 grams or US$3,000 per ounce, reaching historic highs that have sparked discussions about its impact on the jewellery and investment sectors.

While these high prices may have led to a temporary dip in jewellery demand, gold's status as a prime investment remains unshaken. Investors continue to flock towards gold-backed financial instruments, with record inflows into gold ETFs, digital gold, coins, and bars reinforcing its appeal. The strong investment demand is a testament to gold’s enduring value, proving that its significance extends far beyond ornamental use.

Sachin Jain, Regional CEO, India, World Gold Council, shared his thoughts on the festive demand, emphasizing that gold remains a cornerstone of Indian culture and an essential part of celebrations. He noted, "The cultural affinity towards gold remains unwavering. Festivals and weddings continue to be key demand drivers, and despite price fluctuations, consumer confidence in gold as a store of value and a symbol of prosperity remains strong. We anticipate a robust demand in the coming weeks."

The upcoming festive season, featuring celebrations such as Gudi Padwa, Ugadi, Chaitra Navratri, and Ramzan Eid, is expected to further bolster gold purchases. These festivals, deeply intertwined with the tradition of buying gold, are likely to reignite consumer enthusiasm despite the soaring prices. Furthermore, wedding-related demand and seasonal trends add another layer of support to this surge in gold purchases.

Despite cautious industry sentiments, consumer faith in gold remains steadfast. As tradition and investment intersect, the demand for gold is poised for a robust uptick, reaffirming its timeless allure in Indian households and markets alike.

 

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