In the lead-up to Akshaya Tritiya, a festival celebrated for its associations with prosperity and auspicious beginnings, PP Jewellers by Pawan Gupta has launched a new gold jewellery collection that draws on traditional motifs and modern aesthetics.

The collection, according to the brand, has been curated to mark the occasion with designs that span from classic to contemporary. Crafted in pure gold, the pieces are described as reflecting both cultural heritage and present-day sensibilities.

Akshaya Tritiya, considered a favourable time for making new investments and purchasing gold, typically sees a spike in jewellery sales across India. This new release aligns with the trend of jewellers offering exclusive collections tailored to the festival season.

PP Jewellers, a brand with a history spanning over four decades, has positioned this latest collection as a reflection of continuity—highlighting designs meant to be worn during celebrations and cherished for years to come.

The collection is currently available at PP Jewellers outlets and is expected to draw interest from those looking to invest in gold during the festive period.