Known for his timeless charm and enduring popularity across generations, Aravind Swamy embodies the values of elegance, authenticity, and cultural rootedness—qualities that resonate with AVR Swarna Mahal’s own philosophy of blending tradition with contemporary appeal.

The announcement was made by the brand’s leadership team comprising A.B.S. Sanjjay (Managing Director), S. Saumyha (Joint Managing Director), A.V.R. Siddhanth (Director), and A.V.R. Shree Smaran (Director). Together, they outlined the significance of this association as the brand approaches its centenary milestone.

“Aravind Swamy is the perfect embodiment of grace and legacy,” said A.B.S. Sanjjay. “His joining us at this pivotal moment brings new vitality to our journey as we step into our hundredth year.”

 S. Saumyha added, “Our brand is built on stories—of families, milestones, and heritage. Aravind Swamy’s persona reflects the emotional depth and values we aim to express through every piece of jewellery.”

Calling the partnership a “celebration of legacy,” A.V.R. Siddhanth highlighted the alignment between the actor’s enduring appeal and the brand’s mission to connect heritage with the evolving sensibilities of modern consumers.

A.V.R. Shree Smaran noted, “We’re entering a new phase of retail evolution and brand engagement. With Swamy as our face, we look forward to enriching the customer experience and reinforcing the trust generations have placed in us.”

Speaking on his association with AVR Swarna Mahal, Aravind Swamy shared, “It’s a privilege to be part of a brand that holds such deep cultural and emotional value. AVR Swarna Mahal has remained relevant by honouring its roots while embracing change, and I’m proud to be a part of this legacy.”

This partnership is poised to deepen AVR Swarna Mahal’s connection with customers across Tamil Nadu, Karnataka, and beyond, setting the stage for a vibrant new chapter in the brand’s illustrious journey.