The fresh capital will power the brand’s expansion across retail and digital platforms, boost its tech-enabled supply chain, and accelerate its focus on lab-grown diamond offerings and new jewellery categories.

Founded in 2019 by Ishendra Agarwal and Nikita Prasad, GIVA started as a sterling silver jewellery brand and has since evolved into a key player in the fine jewellery market with offerings in 14K/18K gold and lab-grown diamonds. The Bengaluru-based company has swiftly established itself as a leader in the affordable luxury space, tapping into the rising consumer demand for modern, sustainable, and accessible jewellery.

“Welcoming Creaegis as a lead investor in this round marks an important step in our growth journey,” said Ishendra Agarwal, Founder of GIVA. “Their deep expertise in building digital-first, consumer-centric businesses makes them an ideal partner as we scale our omni-channel presence and enhance our capabilities across product, technology, and operations. With the continued support of our existing investors, we remain committed to redefining the fine jewellery experience for modern Indian consumers.”

Creaegis expressed strong confidence in GIVA’s growth trajectory. “We are excited to partner with Ishendra Agarwal and the team at GIVA as they embark on their next phase of growth in the everyday wear fine jewellery segment,” said Prakash Parthasarathy, Managing Partner and CIO at Creaegis. “The company’s differentiated product offerings, strong digital DNA, and robust omni-channel operations position it well for market leadership. Our experience with transformational D2C businesses will support GIVA’s ambitious expansion strategy.”

With a current presence of over 240 physical stores across India, GIVA plans to open 145–150 additional outlets this year, focusing especially on Tier II cities where demand remains strong. This physical growth complements its digital-first roots and in-house design capabilities, reinforcing the brand’s appeal among aspirational young consumers.

As part of its ongoing growth and leadership consolidation, the company has elevated Chief Operating Officer Aditya Labroo to the role of co-founder, acknowledging his pivotal role in steering the brand’s scale and strategic direction.

GIVA’s Series C milestone underscores growing investor confidence in the fine jewellery D2C space, particularly as consumer preferences shift towards lab-grown diamonds and sustainable luxury.