Vummidi Bangaru Jewellers (VBJ Since 1900), one of South India’s oldest and most trusted fine jewellery brands, partnered with Ignition, the flagship live conversation platform presented by the Shiv Nadar Foundation, for its Chennai edition held at ITC Grand Chola.

The event, curated by journalist and founder of Lucid Lines Productions, Shoma Chaudhury, brought together over 500 thought leaders, professionals, and change-makers from diverse fields. VBJ’s participation added a distinctive cultural dimension to the evening with a specially curated display panel showcasing the brand’s legacy and contemporary jewellery pieces.

The collaboration underscored VBJ’s alignment with platforms that celebrate intellectual curiosity, dialogue, and community impact. “Ignition celebrates accomplishments and encourages the younger generation,” said Amarendran Vummidi, Managing Partner, VBJ Since 1900. “As a 125-year-old brand, we believe in contributing meaningfully to society. This association is a small but meaningful step in that direction.”

The Chennai edition of Ignition featured high-profile speakers including policy analyst Sanjaya Baru, Padma Bhushan awardee Dr. Ambrish Mithal, former ambassador D.P. Srivastava, strategic affairs expert Kabir Taneja, and wellness advisor Richa Gangani. Together, they offered dynamic and insightful discussions across topics ranging from geopolitics and public health to personal wellness and nation-building.

A Legacy of Cultural Engagement

With its roots tracing back to 1900, VBJ has long embraced a vision that goes beyond retail, engaging deeply with community, culture, and craftsmanship. The brand’s collaboration with Ignition reflects its commitment to not only preserving heritage but also inspiring future generations through platforms of learning and dialogue.

VBJ continues to operate two flagship stores in Chennai (Gemini and Annanagar) and recently celebrated the first anniversary of its overseas presence in Dallas, U.S.A. Its online platforms serve a global clientele with a wide array of diamond, gold, and silver offerings crafted in-house at its state-of-the-art manufacturing unit.