Limelight Diamonds, has opened its second exclusive store in Rajkot, strengthening its presence in Gujarat’s fast-growing market for sustainable luxury. Following the success of its Palace Road outlet, the brand’s new store is strategically located on Kalavad Road near Wockhardt Hospital, catering to the city’s design-conscious and ethically driven shoppers.

The store launch was attended by Limelight Diamonds Director Karam Chawla, regional franchise partners Jaydeep, Deep and Kishan Trivedi, and key members of the leadership team.

Curated to offer a refined shopping experience, the store showcases Limelight’s signature collection of lab grown diamond solitaire necklaces, rings, bracelets, earrings and men’s jewellery. With a focus on modern elegance and sustainability, the store’s design reflects the brand’s commitment to minimalism, mindfulness and immersive retail.

To mark the launch, Limelight is offering a limited-time promotion: 15% off on diamond value, 15% off on making charges, and a complimentary gold coin on purchases above Rs.1 lakh, valid until August 31.

The opening aligns with Limelight’s broader strategy to deepen access to lab grown diamonds across India. With more than 50 exclusive brand outlets and a presence in over 45 cities, the brand continues to respond to growing consumer demand for ethical and affordable fine jewellery.