Aisshpra Gems & Jewels has opened its 14th showroom in Alambagh, Lucknow, marking its second retail outlet in the city. The launch reflects the company’s ongoing expansion strategy in Uttar Pradesh.

The company stated that the new showroom aligns with its focus on strengthening presence in key urban markets while maintaining a customer-first retail approach. The brand offers a portfolio spanning gold, natural diamonds, polki and silver jewellery.

The Alambagh store was inaugurated by actor Chitrangada Singh. The launch saw participation from customers and jewellery buyers across Lucknow.

On the occasion, Chitrangada Singh said, “Looking at Aisshpra’s collection, it is clear how much attention the brand gives to design and detailing. It beautifully balances tradition with modern style, making it highly relevant for today’s customers.”

Aisshpra also introduced its sub-brand “Jewel Story” at the launch. The collection focuses on lightweight jewellery in 9KT, 14KT and 18KT natural diamonds, targeting demand for everyday and occasion-based wear among working professionals.

Speaking on the expansion, Anoop Saraf of Aisshpra Gems & Jewels said, “The jewellery market in Uttar Pradesh is evolving rapidly, but there remains a clear need for trust-led, value-driven retail. Aisshpra is uniquely positioned to address this gap, and our expansion in Lucknow reflects our conviction in building deeper, long-term relationships with customers.”

Saumitra Saraf added “Our focus has always been on offering a thoughtfully curated jewellery experience. While much of the industry is moving towards standardisation, we remain committed to craftsmanship-led collections.”

Vaibhav Saraf said, “With our Alambagh showroom, we aim to bring a more occasion-led and personalised experience to our customers in Lucknow.”

To mark the opening, the company announced an inaugural offer of 50% off on making charges for gold and diamond jewellery, subject to terms and conditions.