A new brand of diamond jewellery - PRIT diamond jewellery, was recently launched at Iskcon temple auditorium in Mumbai under the initiative of Prit Diajewels Pvt. Ltd. The jewellery offers a collection of earrings, rings, necklaces, pendants and tanmania, designed in contemporary motifs. The range is maintained as affordable, with prices beginning at Rs. 999. The brand positions its endeavour as “Hira hai sabhi ke liye” (a diamond is meant for everyone). The jewellery range delivers consumer confidence, with all pieces being 100 percent IGI certified, hallmarked and carry a buy-back policy. The launch event saw the industry’s leading personalities including - Tehmasp Printer, managing director of International Gemological Institute (IGI); Nitin Kadam, CMD, Kadam & Kadam Jewellers Pvt. Ltd and Balkrishna Dokania, founder patron of Shreenathji Gems & Jewels Pvt. Ltd. and retailers of the industries.