At the two-day International Diamond Manufacturers Association (IDMA) retreat in Israel, the members unanimously discussed the lack of cohesive and comprehensive generic diamond promotion, and expressed readiness to coordinate such a programme on behalf of the industry. The IDMA issues a statement at the meeting. The IDMA members present were, Jeffrey Fischer, IDMA president; Vasant Mehta, IDMA vice president (GJEPC of India); Moti Ganz, IDMA vice president, Uri Schwartz, Bumi Traub, David De Toledoand Udi Sheintal (the Israel Diamond Manufacturers Association); Eduard Denckens, IDMA vice president; Maxim Shkadov, IDMA vice president, Stephane Fischler, IDMA Secretary General and Treasurer, and others from diamond cutting and manufacturing bodies.%%IDMA President Jeffrey Fischer affirmed that as the industry shifts to a demand driven model, IDMA has identified the lack of cohesive and comprehensive generic diamond promotion in the consumer market as a short-sighted failing on the part of the industry. " IDMA has resolved that it will take a leadership role in developing specific proposals to help remedy this situation. IDMA is calling upon all stakeholders to assemble with the express purpose of creating an ongoing industry-wide generic diamond promotion campaign. IDMA offers to act as the coordinator of this 'summit meeting' to address this important need and will announce a plan of action shortly," he stated.%%Fischer said. " IDMA is concerned that current rough diamond prices are speculative. As a result, the diamond manufacturing sector is experiencing the collapse of already very thin profit margins. Producers - large and small - should take note and take appropriate action!”%%The participants focused on internal organisational planning, matters of concern to IDMA membership, and issues confronting the wider diamond industry. The retreat was moderated by Chaim Even-Zohar of Tacy Consultants Ltd., and Charles Wyndham of WWW International Diamonds Ltd.