SIGNITY, one of the largest producers of Cubic Zirconia, introduced a new cut at the IIJS 2005. {{Square Princess Star}} was launched by Signity along with {{Surya Gold}}, one of Signity’s biggest clients, at Hotel Leela Kempinski. The natural progression to the round Signity Star — first Cubic Zirconia in CZ history cut to ideal diamond standards — the new Square Princess Star gives maximum brilliance to the market’s most popular diamond cut next to round. The Square Princess Star offers maximum dispersion of light in ideal cuts that shine like the brightest star. No matter how large an order, each Square Princess Star CZ is precisely cut and polished to such tight tolerances that every one of its facets is perfectly matched and aligned for maximum dispersion of light and ease of setting, says Signity.%%A look at our ideal-cut Square Princess Star CZ through the Signity Starscope reveals the unique four-point star pattern that results from the absolute proportions of this special cut. The geometric affect achieved, which can be seen only when viewing the top of the stone through this special microscope, guarantees it’s an ideally cut square princess.

Arctic Blue, Signity’s latest CZ color sensation, is a new blue hue not previously available in CZ. Blue is a consistent color favourite in fashion and accessories as it complements most skin types. “Our research and development efforts led to a new and unique process called {{Thermal Color Fusion}} to create a palette of new CZ colors,” describes {{Harald Winzer for Signity’s Cubic Zirconia and Synthetics Division}}. “Arctic Blue CZ shows one homogeneous color with no color variation contrary to conventional CZ blue cut from traditional CZ blue rough. Moreover, CZ Arctic Blue can be cast in place by using traditional wax setting techniques, allowing for easy and affordable design options, whereas other blue CZ colors in the market change if you apply casting-in-place techniques because of applied heat.”%% Arctic Blue is available in round cuts from 1.25mm to 4mm, and square princess shape in 2.50mm and 3.00mm.