The Bollywood actress's appointment also takes forth the brand's current positioning of 'Celebrate Always'
Alrosa is reforming its business systems with its clients and in effect has cut down its client list. Previously Alrosa practiced the tender-based sales system, but will now opt for long-term contracts with fixed clients. This has accounted for a reduction in a number of its clients. From its previous clientele list Alrosa has chosen to omit smaller clients, categorized as those with a monthly purchase of less than $1 million. Also excluded from the Alorsa client list are ‘companies that front for major concerns’, the Russian media reported.
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