The World Federation of Diamond Bourses (WFDB) announced its association with Diamond World, a well-known Indian publication of the diamond, gem and jewellery industry. The magazine has agreed to join the WFDB Mark Associate Members Program. Howard Pomerantz, the roving WFDB Ambassador for the WFDB Mark Associate Member Programme said he was encouraged by the positive responses that were received from what he called the WFDB Mark Associate Member "early adopters." %% Diamond World will help advance and publicise the WFDB Mark to its readership, through its publication. "I believe that we have just taken the first steps of a long march," said Pomerantz, speaking in Shanghai at the 33rd World Diamond Congress. "In essence, the WFDB Mark is a symbol that emphasizes that its holder complies with the strict ethical code of the WFDB. But its effectiveness is dependent on its being a recognizable icon in the greater jewellery industry. That we will achieve with the assistance of our associate members from the media." %% Alok Kala, Editor Diamond World Magazine said, “We are happy to associate with WFDB Mark. Our magazine has been a vehicle to serve the industry and we shall continue to do so. The WFDB mark will be widely publicized through our magazine and we will give it the required support.” The early adopters of the WFDB Mark Associate Member Programme will be honoured at a special ceremony during the World Diamond Congress that starts tomorrow, May 13, in Shanghai. %% Michael Vaughan, the WFDB's Secretary General and Executive Director concurred. "The increased visibility of the WFDB Mark by means of advertisements in these leading industry publications will be of enormous help and we are very pleased that we have them on board. There are at present more than 1,000 WFDB Mark holders worldwide and we're definitely hoping for a snowball effect."