Forevermark, the diamond brand from the De Beers Group of companies has recently announced its foray in Hyderabad, held an event to announce its association with MINE, the diamond jewellery brand from Malabar Gold – Hyderabad’s leading & reputed jeweller known for its unique blend of traditional and contemporary designs. Forevermark is a welcome indulgence to all the valued customers of the city who want to possess diamonds without worrying about their quality, integrity and authenticity. At this sparkling event, well-known actor and anchor Mandira Bedi unveiled Forevermark’s exceptional jewellery pieces crafted by MINE diamonds. Talking at the event, Bedi said, “I love diamonds, they are a girl’s best friend after all. Forevermark diamonds are rare, classy and stand out for their craftsmanship, integrity and promise of quality. The Forevermark diamond jewellery is simply stunning and I am sure everyone in Hyderabad will be elated to experience the indulgence at Malabar Gold.” Sachin Jain, Managing Director Forevermark India, who was also present at the event said, “The demand for diamond jewellery has seen a sharp growth over the years. Women today are more aware and better informed and thus choose diamonds for its rarity and emotional appeal. Forevermark is pleased to partner with MINE diamonds from Malabar Gold for their mutual passion for diamonds and their expertise and popularity in creating beautiful and popular designs both in contemporary and traditional jewellery.” Forevermark only partners with authorised Forevermark jewellers such as Malabar Gold, who are selected not only as leaders in their field, but also as those who meet the brands particularly stringent requirements of business, social and environmental integrity.