Amitabh Bachchan the superstar of Indian Cinema becomes the brand ambassador of jewellery retail chain Kalyan Jewellers. Mr. Bachchan will endorse Kalyan Jeweller’s range of products that are high on both style and quality. The announcement is in tandem with Kalyan’s focus on becoming the preferred brand for jewellery in India. Speaking on the occasion Mr. T.S. Kalyanaraman, Managing Director, Kalyan Jewellers said; “Mr. Bachchan’s popularity and stardom at an international level is unparalleled. We want to play aggressively in the consumer space and become the most preferred jewellery retail company in the country. Signing on Mr. Bachchan is a strong step towards the evolution of the Kalyan brand and in line with our brand philosophy of trust and credibility.” Commenting on the occasion Amitabh Bachchan added, “Throughout my career I have been very selective about aligning myself with brands. Kalyan Jewellers are an iconic jewellery Brand with a great heritage and strong presence in South India. I’m overwhelmed to partner with them and represent the Brand across India.” The group has 35 stores spread over the 4 southern states and is the single larget self owned jewellery chain in the country. This year the group is entering new markets of Maharashtra and Gujarat. The group is targetinga turnover of Rs 16000 crores this financial year. By 2014 end the group expects to touch 50 stores across the world. Kalyan has planned an advertising campaign that will get national and international visibility. Mr. Bachchan will be endorsing Kalyan jewellers not only in North India but also will be used for commercials in south. Mr. Bachachan will highlight the Kalyan qualities like 100% BIS hallmarking, rate tag. Mr. Bachachan will also act with our brand ambassadors in south.