Consumer’s Choice Honors awards, is a platform created by AGTA Spectrum Awards™, AGTA, in conjunction with MVI Marketing’s Jewelry Consumer Opinion Council (JCOC) division, to recognise those deisgning efforts which have honoured consumer taste. %% "The consumer is the most important voice in the jewellery industry and their opinion affects everything we do," MVI President Liz Chatelain said in a media release. %% The mechanics of the award selection involved JCOC creating and deploying a consumer market research study to select the winning choices. One winning style, selected by JCOC consumer panel members, was identified in the five categories of AGTA Spectrum Awards™. “The addition of consumer research though the JCOC to the Spectrum Awards has provided us with insight in to what consumer’s desire,” added Douglas K. Hucker, chief executive officer of AGTA. %% The winners were Bridal wear category - Platinum ring featuring a 2.71 ct. cushion-cut blue Sapphire accented with diamonds (15 ctw.) designed by Khai Le of Charles Koll Jewellers; Business/Day Wear -18K white, rose and green gold necklace featuring a 10.4mm golden South Sea Pearl, a blue-grey Tahitian Pearl and a green-grey Tahitian Pearl accented with diamonds (.45 ctw.) designed by Pamela Froman of Pamela Froman Fine Jewelry; Classical - platinum ring featuring a 3.44 ct. champagne diamond accented with white diamonds (1.29 ctw.) created by Richard Krementz of Richard Krementz Gemstones; Evening Wear - platinum pendant featuring a 17.06 ct. Aquamarine accented with an Iolite and diamonds (.13 ctw.) on a strand of freshwater Pearls crafted by Dennis deJonghe of deJonghe; Men’s Wear - platinum and 22K yellow gold ring featuring a 1.75 ct. emerald-cut Alexandrite accented with diamond baguettes (.69 ctw.) made by Robert Pelliccia of J.R. Dunn Jewelers.