Kalyan Jewellers, India‘s leading jewellery chain will set up its 44th showroom in Vadodara, Gujarat. After Ahmedabad and Rajkot this is Kalyan Jewellers third showroom in the state. This showroom is spread over 15000 square feet. Aishwarya Rai Bachchan, Kalyan Jewellers national brand ambassador will inaugurate it. Speaking on the occasion T.S. Kalyanaraman, Managing Director, Kalyan Jewellers said; “Kalyan Jewellers today enjoy a strong association and trust. The launch of our new store is a glaring example of Kalyan Jeweller’s success and the prized appreciation of customers that the brand has won over the years. The launch of our store in Vadodara underlines the importance of this dynamic market. We are hopeful that Kalyan Jeweller’s tryst with Gujarat will make more jewellery aficionados appreciate the brand and its unparalleled collection of Jewellery. This launch is aimed at expanding the shopping horizon of the people in the city, while providing a greater level of choice, convenience and satisfaction” Kalyan Jewellers are planning to open six more showrooms in this financial year. The next showrooms in Surat, Mumbai and Pune will be opened in the last quarter of 2012. Kalyan aims to have 100 stores spread across India by 2015. Kalyan has been at the forefront of pioneering efforts to educate the public of cheating and malpractices in gold quality and pricing through their campaign ‘Fight against Impure Gold.” Amitabh Bachchan and Aishwraya Rai Bachchan will represent Kalyan Jewellers nationally. To represent the company regionally they have stalwarts like Nagarjuna in Andhra Pradesh, Sivaraj Kumar in Karnataka, Prabhu in Tamil Nadu and Dileep in Kerala.