GIA conducts programme for the members of Jewellery Exporters' Association in Istanbul

The programme aimed at creating star sales executive by highlighting the right techniques of selling diamond and coloured-stone jewellery.

Post By : IJ News Service On 08 January 2013 2:31 PM
Two new jewellery collections are being launched by the house of ORRANA Jewellery, a manufacturer of high-end diamond and gold jewellery based in Israel. The haute couture collection comprises of two design inspirations - ‘Fleur des Vents’ and ‘Flocons Lumineux. The pieces of these collections are made of 18K white, yellow or rose gold employing and the highest quality diamonds. The jewellery pieces include rings, earrings, pendants, necklaces, cuffs and bracelets, brooches and hair ornaments. Some of the designs feature unique interlocking parts, which can be re-adjusted to create different jewellery pieces for different occasions.%% The second collection is known as ‘La Valse des Couleurs’, which imbibes causal motifs crafted in gold and diamonds with a full palette of colored gemstones. The collection features pendants, earrings, and brooches, with most of them combining coloured gemstones with diamonds. This line also includes “ORRANA SYMBOLS”, jewellery designs based on numbers, according to mathematician Orna Zahavi’s belief that each of us has a personal number which acts as a “compass” and can bring the wearer spiritual balance. %% Orna Zahavi, the designer of the collection said “They are all designed from my dreams and from my heart.” With a degree in mathematics, Orna combines her technical skills with her love of beautiful design, “Jewellery design is my real passion,” she added. %% The jewellery house of ORRANA was established in 2004 by veteran diamantaires Orna and Israel Zahavi, owners of Zip Diamonds Ltd., a second-generation Israeli diamond manufacturer and exporter, in order to fulfill a dream – to create uniquely designed diamond jewelry of the highest quality. All of ORRANA’s jewellery, and their diamonds, are manufactured in Israel to precise specifications. The ORRANA jewellery is limited-edition and each piece is numbered. ORRANA CEO Noa Hayon, calls ORRANA’s products “manicured jewellery.” “We use only the highest quality diamonds and gemstones in our designs. We are intimately involved in every step of production and personally supervise the manufacturing process.” Hayon says that each piece is handmade by expert craftsmen in the company’s manufacturing facility in the Israel Diamond Center complex. %% ORRANA is beginning to market its jewellery to select clients in the U.S., Europe and the Far East. Future plans call for continually expanding their existing collections with new pieces.

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