To embark on its national expansion plans, Kalyan Jewellers recently set up three showrooms in Mumbai. These are Kalyan Jewellers 48th showroom. The showrooms are spread over 15,000 square feet each. The Vashi and Thane showroom were inaugurated by Kalyan Jewellers brand ambassador, Aishwariya Rai Bachchan and the Borivali showroom by Amitabh Bachchan. To celebrate the launch of its three showrooms in Mumbai, Kalyan Jewellers had a grand gathering in a city hotel. The evening commenced with a musical performance by Pankaj Uddhas. The soirée was attended by Aishwariya Rai Bachchan. Apart from these, Kalyan Jewellers are planning to open 5 more showrooms in the financial year 2013-14. The next showrooms in Surat and Nagpur will be opened in the first quarter of FY 2013. Kalyan aims to have 100 stores spread across India by 2015. Kalyan has been at the forefront of pioneering efforts to educate the public of cheating and malpractices in gold quality and pricing through their campaign ‘Fight against Impure Gold”. Amitabh Bachchan and Aishwraya Rai Bachchan will represent Kalyan Jewellers nationally. To represent the company regionally they have stalwarts like Nagarjuna in Andhra Pradesh; Sivaraj Kumar in Karnataka; Prabhu in Tamil Nadu and Dileep in Kerala. Kalyan Jewellers is the flagship of the prestigious 100-year old Kalyan Group with its origins in textile manufacturing and retailing. The group’s forayed into jewellery retailing two decades ago in 1993, and has retail store strength of 48 showrooms across the four southern states, Gujarat and Maharashtra. Kalyan Jewellers is a clear market leader in most of the markets it operates. Kalyan Jewellers is in the midst of a major expansion spree and is poised to enter Gujarat and Maharashtra in 2013. The company has set an ambitious target of 100 showrooms by 2015.