Sparsh opens a showroom in Borivali

Mumbai's second Sparsh showroom to offer antique gold and exclusive diamond jewellery.

Post By : IJ News Service On 14 October 2013 11:20 AM
It could seem, however, that the brand Obaku smells the flowers from its own mountain top. In just two years Obaku has penetrated 21 countries and at the industry fair in Hong Kong in September another seven countries have signed up to promote forgetting about time.%% |*“We are thrilled that Obaku is already represented in so many countries”*|$$ says brand manager {{Allan Jensen}}. “We are especially excited to be starting up in large markets such as U.S.A, Australia and {{India}} following the recent Watch and Clock fair in Hong Kong”. It has been quite the feat to introduce a new brand worldwide in times of economical crisis and in a market where thousands of brands are already competing. “I think it is a combination of great design, a timely message and good price points that has brought us to where we are”, Allan Jensen says.%%
{{Contemporary design with a message :}} |*‘Obaku’*| is originally the name of a branch of the Japanese Zen philosophy, which promotes simplicity in life. This philosophy goes well with the background of the two Danish designers behind the watches, who are both trained in the minimalist Scandinavian design tradition. “Some people believe that a simple and clean design is easy to make,” one of the designers, {{Lau Liengaard Ruge}}, says. “It is in fact the opposite; the simpler the design, the greater the demand for perfectionism. With a simple design even the tiniest design flaw will be exposed. Every detail has to be perfect”. The other Obaku designer, {{Christian Mikkelsen}}, adds “It is interesting how the clean Scandinavian design tradition fits so well with the Zen philosophy of omitting all superfluous details”.%% The minimalist watches are made of materials such as solid steel and titanium and all Obaku watches will be using environmental friendly batteries. Every year more than one billion watches are emitting mercury and lead into the environment. Obaku has taken the first step towards a more green solution with their mercury and lead-free batteries.%% |*“We are promoting clean living”*|, brand manager Allan Jensen says from his office in Denmark, “Clean in spirit, clean in design and of course environmentally clean”.
It could seem, however, that the brand Obaku smells the flowers from its own mountain top. In just two years Obaku has penetrated 21 countries and at the industry fair in Hong Kong in September another seven countries have signed up to promote forgetting about time.%% |*“We are thrilled that Obaku is already represented in so many countries”*|$$ says brand manager {{Allan Jensen}}. “We are especially excited to be starting up in large markets such as U.S.A, Australia and {{India}} following the recent Watch and Clock fair in Hong Kong”. It has been quite the feat to introduce a new brand worldwide in times of economical crisis and in a market where thousands of brands are already competing. “I think it is a combination of great design, a timely message and good price points that has brought us to where we are”, Allan Jensen says.%%
{{Contemporary design with a message :}} |*‘Obaku’*| is originally the name of a branch of the Japanese Zen philosophy, which promotes simplicity in life. This philosophy goes well with the background of the two Danish designers behind the watches, who are both trained in the minimalist Scandinavian design tradition. “Some people believe that a simple and clean design is easy to make,” one of the designers, {{Lau Liengaard Ruge}}, says. “It is in fact the opposite; the simpler the design, the greater the demand for perfectionism. With a simple design even the tiniest design flaw will be exposed. Every detail has to be perfect”. The other Obaku designer, {{Christian Mikkelsen}}, adds “It is interesting how the clean Scandinavian design tradition fits so well with the Zen philosophy of omitting all superfluous details”.%% The minimalist watches are made of materials such as solid steel and titanium and all Obaku watches will be using environmental friendly batteries. Every year more than one billion watches are emitting mercury and lead into the environment. Obaku has taken the first step towards a more green solution with their mercury and lead-free batteries.%% |*“We are promoting clean living”*|, brand manager Allan Jensen says from his office in Denmark, “Clean in spirit, clean in design and of course environmentally clean”.
It could seem, however, that the brand Obaku smells the flowers from its own mountain top. In just two years Obaku has penetrated 21 countries and at the industry fair in Hong Kong in September another seven countries have signed up to promote forgetting about time.%% |*“We are thrilled that Obaku is already represented in so many countries”*|$$ says brand manager {{Allan Jensen}}. “We are especially excited to be starting up in large markets such as U.S.A, Australia and {{India}} following the recent Watch and Clock fair in Hong Kong”. It has been quite the feat to introduce a new brand worldwide in times of economical crisis and in a market where thousands of brands are already competing. “I think it is a combination of great design, a timely message and good price points that has brought us to where we are”, Allan Jensen says.%%
{{Contemporary design with a message :}} |*‘Obaku’*| is originally the name of a branch of the Japanese Zen philosophy, which promotes simplicity in life. This philosophy goes well with the background of the two Danish designers behind the watches, who are both trained in the minimalist Scandinavian design tradition. “Some people believe that a simple and clean design is easy to make,” one of the designers, {{Lau Liengaard Ruge}}, says. “It is in fact the opposite; the simpler the design, the greater the demand for perfectionism. With a simple design even the tiniest design flaw will be exposed. Every detail has to be perfect”. The other Obaku designer, {{Christian Mikkelsen}}, adds “It is interesting how the clean Scandinavian design tradition fits so well with the Zen philosophy of omitting all superfluous details”.%% The minimalist watches are made of materials such as solid steel and titanium and all Obaku watches will be using environmental friendly batteries. Every year more than one billion watches are emitting mercury and lead into the environment. Obaku has taken the first step towards a more green solution with their mercury and lead-free batteries.%% |*“We are promoting clean living”*|, brand manager Allan Jensen says from his office in Denmark, “Clean in spirit, clean in design and of course environmentally clean”.
It could seem, however, that the brand Obaku smells the flowers from its own mountain top. In just two years Obaku has penetrated 21 countries and at the industry fair in Hong Kong in September another seven countries have signed up to promote forgetting about time.%% |*“We are thrilled that Obaku is already represented in so many countries”*|$$ says brand manager {{Allan Jensen}}. “We are especially excited to be starting up in large markets such as U.S.A, Australia and {{India}} following the recent Watch and Clock fair in Hong Kong”. It has been quite the feat to introduce a new brand worldwide in times of economical crisis and in a market where thousands of brands are already competing. “I think it is a combination of great design, a timely message and good price points that has brought us to where we are”, Allan Jensen says.%%
{{Contemporary design with a message :}} |*‘Obaku’*| is originally the name of a branch of the Japanese Zen philosophy, which promotes simplicity in life. This philosophy goes well with the background of the two Danish designers behind the watches, who are both trained in the minimalist Scandinavian design tradition. “Some people believe that a simple and clean design is easy to make,” one of the designers, {{Lau Liengaard Ruge}}, says. “It is in fact the opposite; the simpler the design, the greater the demand for perfectionism. With a simple design even the tiniest design flaw will be exposed. Every detail has to be perfect”. The other Obaku designer, {{Christian Mikkelsen}}, adds “It is interesting how the clean Scandinavian design tradition fits so well with the Zen philosophy of omitting all superfluous details”.%% The minimalist watches are made of materials such as solid steel and titanium and all Obaku watches will be using environmental friendly batteries. Every year more than one billion watches are emitting mercury and lead into the environment. Obaku has taken the first step towards a more green solution with their mercury and lead-free batteries.%% |*“We are promoting clean living”*|, brand manager Allan Jensen says from his office in Denmark, “Clean in spirit, clean in design and of course environmentally clean”.

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