With double the stock, space and variety Kalyan Jewellers launched its brand new jewellery showroom on recently at M.G. Road in Trivandrum. The diva of Indian cinema and the Kalyan Jewellers national brand ambassador Aishwarya Rai Bachchan inaugurated the showroom along with Malyalam’s finest talent and the Kalyan Jewellers Kerala Brand Ambassador Manju Warrier. The 15,000 sq ft area is the largest compared to any other jewellery showroom in Trivandrum and has a wide range and variety of BIS Hallmarked 916 jewellery collection. The 100 crore worth showroom spread in three floors has an exclusive section dedicated to diamond jewellery alone. Kalyan Jewellers, having a turnover of 13,000 crore is looking forward to setting their targets to 20,000 crore towards the end of 2014. The company having set new trends in jewellery and retail advertising has won many awards and accolades. The Bombay Bullion and Jewellery Awards for the best retail jewellery chain in India is the latest in the list.