The Israeli Diamond Industry presented its new strategic approach for 2010, during its ceremonial annual press lunch organised at BaselWorld 2010, in which, Israel Diamond Institute Group of Companies (IDI) Managing Director Eli Avidar introduced the new campaign: “Responsibility is Good Business”. Also, guest speaker, Israel’s Deputy Minister of Industry, Trade and Labor MK Orit Noked, delivered a talk on Israel’s status as a center for world trade, especially for the diamond trade, and the importance it places on responsibility in international trade. Israel is chairing the Kimberley Process during 2010, and the Ministry of Industry, Trade and Labor represents Israel in the Process. %% Deputy Minister Noked said: “Israel was pleased to have been chosen to chair the Kimberley Process during 2010. This emphasises Israel’s standing as one of the major global diamond hubs.” She said that Israel’s emphasis on responsibility coincides with its chairmanship of the Kimberley Process, especially at a time when the KP faces challenges. Also, that Israel will make every effort to strengthen and consolidate the Kimberley Process, in order to prevent its erosion and to maintain its relevance to the industry. %% Avidar presented a summation of “Together Works” IDI’s strategic marketing program for 2009. Avidar said that Israel was the only leading diamond hub worldwide that succeeded in contending with the crisis independently, without government credit or assistance. He said that Israel is emerging from the crisis relatively unharmed.%% While introducing IDI’s new strategic campaign “Responsibility is Good. Business”, he said that the campaign signifies that the Israeli Diamond Industry will act responsibly as it emerges from the economic crisis. “We believe that it is essential now to adopt a policy of responsibility – in prices, marketing, manufacturing, customer services and credit strategies. Our message is that the Israeli Diamond Industry will now be pursuing a very responsible path to renewed growth.” He added: “This means that if you want to build your business in a responsible way, we are your partners for doing business in diamonds.” %% The IDI press lunch was held at the Basel Convention Center, in the Osaka – Samarkand Congress Room.