A week ago, DiamondWorld.net published a news that C. Mahendra Exports Limited was planning to launch an IPO. In continuation to the same, we report further details. %% C. Mahendra Exports Limited has filed its Draft Red Herring Prospectus (DRHP) with Securities and Exchange Board of India, to launch an initial public offer (IPO) of 15,000,000 equity shares of Rs. 10 each, at a price to be determined (the "Issue") through book building process, reports say. %% The company is amongst the leading diamantaire and jewellery companies. The Issue will materialise through a 100 percent book-building process. It will include 25 percent of the fully diluted, post-issue, paid-up equity share capital of the company, reports add. Also, a minimum 50 percent of the Issue will be allocated to qualified institutional buyers, no less than 35 percent of the Issue will be available for allocation on a proportionate basis to retail individual bidders and no less than 15 percent of the Issue will be available for allocation on a proportionate basis to non-institutional bidders, reports add. %% YES Bank Limited and Anand Rathi Advisors Limited are the Book Running Lead Managers and Link Intime India Private Limited is Registrar to the Issue, reports say. %% The company plans to employ proceeds of the Issue in establishing a diamond processing unit at Gujarat Hira Bourse in the Special Economic Zone (SEZ) of Ichchhapore, Surat, a jewellery manufacturing unit in Mumbai, retail outlets and for brand development. The company will also be investing in C. Mahendra BVBA, one of its diamond procuring subsidiaries.