Kalyan Jewellers, a retail jewellery chain has collaborated with iDNA to launch the exclusive and customised ‘Helix– DNA Jewellery. This newly launched jewellery will have a graphic image of this on the piece of jewellery. To begin with the Helix-DNA jewellery will be available across 15 showrooms of Kalyan Jewellers. Commenting on the unique jewellery, Mr. Sanjay Raghuraman, COO Kalyan Jewellers said “The HELIX – DNA jewellery collection entails unique designs encrusted with your own DNA. The HELIX – DNA jewellery collection, with its range of rings, bracelets and pendants is an innovation in the field of jewellery design that expresses your individuality on something as personal as jewellery”. While Mr. Yash Moghe, Co-founder iDNA Graphics said “We are proud to have found a synergetic partner in Kalyan Jewellers. With a wide distribution network and loyal consumer base we will be able to promote this unique concept across the country. We are particularly happy with the trust that the Kalyan brand enjoys among its large customer base” To get your DNA inscribed in jewellery, all a customer has to do is visit a Kalyan Jewellers store and ask for a DNA collection kit. The DNA kit is used to collect the sample and it is sent over to technology partner, iDNA, where a graphic image of the DNA sample is generated. This image is then embossed on the jewellery. Bringing a personal touch to jewellery, HELIX immortalises your essence in pure gold.