Kalyan Jewellers, launched showrooms in Amritsar and Jalandar.  Aishwarya Rai Bachchan inaugurated both these showrooms,while the showroom in Amritsar is located at Mall Road and the showroom in Jalandhar is located at Model Town. The expansion is part of Kalyan Jewellers’ efforts to expand its presence in Punjab with an investment of Rs. 75 crore in the two showrooms. Kalyan Jewellers is also present in Mohali and Ludhiana in Punjab.   T S Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers, said, “We are delighted to launch our new showrooms in Amritsar and Jalandar which are strategic locations in Punjab. We have timed the opening of the showrooms during the wedding season as we can cater to the demand of exquisite designs in gold and precious jewellery.  Our stringent quality standards have already struck a chord with the discerning customers in the state – a relationship which we are striving to grow.”     Rajesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “The two new showrooms in Punjab will boost our presence in North India. We continue to be focused on the aggressive domestic expansion plan to boost our network to reach out to customers across the country.”