The Forevermark diamond brand from the De Beers group of companies is being expanded into Singapore, selected islands in the Caribbean, Mexico and India before the end of 2010. In the 18 months since its launch, the brand has generated over $150million in retail sales across 294 doors across Asia. %% Forevermark CEO Stephen Lussier says; ‘We launched Forevermark little more than two years ago with the goal of becoming the world’s leading diamond brand. We wanted to develop a brand that not only defines quality and integrity within the diamond industry but that also inspires leading independent jewellery manufacturers and retailers to create precious and exciting diamond jewellery. We believe that growing into these new and vibrant markets is bringing us closer to realising that goal.’ %% To ensure the Forevermark supply chain is deemed responsible at every stage and Forevermark’s Pipeline Integrity is maintained, each Forevermark partner is required to conform to the Forevermark Integrity Requirements, and is inspected by the world’s leading independent auditor, Société Générale de Surveillance (SGS). %% Some Forevermark Jewellers have been selected for the new market expansion: in Singapore through stores Aspial and Lee Hwa stores renowned for their sophisticated and innovative design; in the Caribbean and Mexico through Diamonds International (the largest fine jewellery retailer in the Caribbean) who will exclusively retail Forevermark diamonds and diamond jewellery across 7 doors. In India, the brand was launched in 2009 and since has been established amongst important opinion leaders through selected private events targeting high net worth individuals (who account for the majority of diamond sales in the country). In this new phase, the brand intends appointing its authorised retail partners by the year end. %% %% The diamond brand with its unique promise of quality and integrity Forevermark diamonds are natural, untreated and only come from sources that are committed to the highest business, social and environmental standards.