The Rio Tinto 2010 Argyle Pink Diamonds Tender, noted for its exceptional lots of pink diamonds characterized by their rare unparalleled depth of colour, has earned a very good response in terms of buyer interest, as the company stated in its press release. %% According to Jean-Marc Lieberherr, General Manager for the sales and marketing of all diamonds from Rio Tinto’s diamond mines, “There was very strong competition across all lots and a number of records were broken. These results are a clear indication of the growing appreciation of the rarity and value of Argyle pink diamonds. We have seen and continue to see, sustained demand and very strong prices.” %% The Tender offered altogether 55 of the rarest and the best pink diamonds from Rio Tinto’s Argyle Diamond Mine in the remote east Kimberley region of Western Australia. The collection, titled {{Earth Magic}} was notable for rarity of depth of colour across all lots and was showcased around the world, including for the first time ever, mainland China. %% All said 55 diamonds saw buyer interest from mature and emerging markets and it underlined very strong interest from new markets as was seen in 2009, with India and China based customers performing very well again. %% Of the total lots, a magnificent 2.02 carat round brilliant fancy vivid purplish pink diamond named Argyle MystraTM was keenly sought after for its depth of colour and unparalleled beauty. %% Josephine Archer, Business Manager for Argyle Pink Diamonds, stated that “This exquisite suite of Argyle pink diamonds has set new benchmarks that are a testament to all those who were a part of their journey from the mine to the market.”