|*After a period of steady groundwork during which excitement about the brand was built up through exclusive events and tie-ups, the Forevermark diamond programme from De Beers is now set for its next stage – the formal launch through select retail outlets in India. {{Stephen Rego}} reports.*| %% Come December, India’s high end jewellery connoisseurs will have an exciting new option to choose from – exclusive diamond jewellery from the Forevermark diamond programme from De Beers.%% The first retail outlet offering jewellery studded with the select laser inscribed stones is scheduled to open in Bangalore in the first week of December. Subsequently, the brand will target to establish its presence in the six major metro cities by mid 2011. As part of this process, over the next few months, the Forevermark team will meet with and select exclusive retailers across Mumbai, Delhi, Bangalore, Chennai, Hyderabad and Kolkata. A major promotional and advertising campaign will simultaneously be launched.%% Forevermark is a diamond brand from the De Beers Group of Companies, Forevermark diamonds are the world’s most carefully selected diamonds and each one bears a unique inscription at its heart. This promises that the diamond has been carefully selected to meet Forevermark’s standards of quality and integrity. %% In the two years since it was launched globally, the Forevermark programme, has established itself in key diamond markets of Asia – Japan, China and Hong Kong, where it is now available through nearly 300 doors. Cumulative sales over this period have touched US$ 200 million. %% With the brand poised to establish its retail presence in the other crucial market in the region – India, and also expand to smaller markets like Singapore, parts of the Caribbean and Mexico, these numbers could shoot up significantly. %% But India will be the key centre in the next phase of growth. Explaining the approach of the group, Nicky Oppenheimer, Chairman, De Beers, recently said, “India is not only one of the fastest growing diamond markets, but also the springboard for the next wave of growth for diamond jewellery. We have seen an increasing preference for diamond jewellery among Indian consumers in the recent past, even in the well-established bridal market. %% “De Beers estimates for 2016 indicate that India is poised to grow significantly over the next six years, from 8% of global consumer demand in 2009 to 11%. In 2000, China and India accounted for an estimated 5% of global consumer polished demand; in 2009, this proportion was estimated at around 14%. As these markets continue to grow above global average rates, they will take share from more established markets, and by 2016, Chinese and Indian consumers are expected to account for a combined 20% of the world’s polished consumption.”

Varda Shine, CEO, DTC echoed a similar view while speaking at the International Diamond Conference Mines to Market 2010 held in Mumbai recently. She outlined the Group’s strategy, saying, “Forevermark will focus on major and growth markets, and is targeting its marketing activity towards regions that are expected to account for 85% of future growth.” %% She added, “The objective is to work with partners to bring all aspects of the brand to life -- great design, ethical sourcing, local manufacturing, expertise in grading, an exciting retail experience.” %% According to her, the lessons learnt from the Japanese and Chinese markets is that for a brand like Forevermark, retail experience is the key to success. Shine said, “In China, 63% of consumers become aware of the brand in-store.” %% She also spoke about the focus on the key bridal market, as a driver for sales. %% What will be the brand’s approach in India? A few months ago, press reports had speculated that the Forevermark would launch itself in India at very basic price points of about Rs. 10,000 – Rs. 15,000. However, a representative of the brand confirmed to Indian Jeweller that this was not true and the brand would retain its exclusive appeal as a high end product. In fact she also said that there are no immediate plans to expand the list of manufacturers under the programme – for the time being, existing product lines would be retailed across the country. %% These include Forevermark’s iconic collections; the Forevermark Setting™ and the Forevermark Encordia™ collection have performed consistently well this year with consumer awareness and demand continuing to rise. The Forevermark Encordia™ collection is being supported by a Limited Edition necklace at the end of this year, perfect for the gifting season. The necklace is the subject of a fully integrated marketing campaign featuring ‘ways to wear it’ recommendations from renowned stylists and a tailored, interactive microsite for consumers -- www.forevermark.com/howtowearit. %% In India, the Forevermark marketing campaign is expected to become more high profile over the next few months. But though it has not been widely marketed in the country till now, Forevermark has had a presence in India since late 2009. A representative of the brand said describes the activity during this period as ‘setting the stage’. The main focus was been to establish and strengthen the brand image amongst important opinion leaders through selected private events targeting High Net Worth individuals who are said to account for the majority of diamond sales in the country. %% Thus in late July 2010, Forevermark organised an exclusive private showing of some of the finest diamonds from the Steinmetz Diamond Group. The event was held at Taj Mount, Chennai and was hosted by Arti Bagdi, well known Chennai-based socialite, and supported by Marwar magazine. On display were a wide assortment of solitaires from the diamantaires’ Forevermark collection. %% The Forevermark was also a partner in the Tarun Tahiliani Bridal Couture Exposition 2010 - ‘The Procession’, an event that brings together the finest couture and Indian weddings, to create an opulent and luxurious experience. The show featured spectacular jewellery designs featuring Forevermark diamonds from Pluczenik and Rosy Blue.

The pieces on display included some stunners such as “Almas” by Mona Mehta, part of The Forevermark Precious Collection, a creation that reflects traditional aesthetics and opulence. It contains 2, 468 diamonds weighing 65.9 carats. There were also other pieces of elegant jewellery crafted with Forevermark diamonds from Rosy Blue and designed by Orra. Pluczenik also showcased heirlooms specially created for the Indian bride, including "Power Precious" designed by Barney Cheng and "Majestic Beauty Fan" designed by Cindy Chao. Tahiliani had previously worked with Forevermark, creating ‘Noor-E-Jhoomar’ for the Forevermark Precious Collection. %% Earlier the Forevermark collection from fine jeweller Moussaieff in association with Diarough was displayed at an exclusive exhibition in the HDIL VIP Lounge during the HDIL India Couture Week at Mumbai. Besides some exquisite pieces by the jeweller, the display included the breathtaking Sautoir which was worn by Nicole Kidman at the 2008 Academy Awards. Designed by American luxury fashion and jewellery designer, L’Wren Scott, it was crafted by Uni-Design Limited in Paris and India. Blending a staggering 7,645 rough and polished diamonds of differing shapes and cuts, the Sautoir totals nearly 1,400 carats. %% Forevermark CEO Stephen Lussier, says, “We wanted to develop a brand that not only defines quality and integrity within the diamond industry but that also inspires leading independent jewellery manufacturers and retailers to create precious and exciting diamond jewellery. %% “Despite launching during a period of considerable economic uncertainty, we have been consistently impressed by Forevermark’s success and achievements. We have seen both consumers and our partner retailers embrace the brand’s values of quality and integrity, values we foresee becoming only more important in this new era of ‘considered luxury’. We are now particularly excited about 2011 as a year of further growth for the brand, both in our existing, and new diamond jewellery markets.”

|*After a period of steady groundwork during which excitement about the brand was built up through exclusive events and tie-ups, the Forevermark diamond programme from De Beers is now set for its next stage – the formal launch through select retail outlets in India. {{Stephen Rego}} reports.*| %% Come December, India’s high end jewellery connoisseurs will have an exciting new option to choose from – exclusive diamond jewellery from the Forevermark diamond programme from De Beers.%% The first retail outlet offering jewellery studded with the select laser inscribed stones is scheduled to open in Bangalore in the first week of December. Subsequently, the brand will target to establish its presence in the six major metro cities by mid 2011. As part of this process, over the next few months, the Forevermark team will meet with and select exclusive retailers across Mumbai, Delhi, Bangalore, Chennai, Hyderabad and Kolkata. A major promotional and advertising campaign will simultaneously be launched.%% Forevermark is a diamond brand from the De Beers Group of Companies, Forevermark diamonds are the world’s most carefully selected diamonds and each one bears a unique inscription at its heart. This promises that the diamond has been carefully selected to meet Forevermark’s standards of quality and integrity. %% In the two years since it was launched globally, the Forevermark programme, has established itself in key diamond markets of Asia – Japan, China and Hong Kong, where it is now available through nearly 300 doors. Cumulative sales over this period have touched US$ 200 million. %% With the brand poised to establish its retail presence in the other crucial market in the region – India, and also expand to smaller markets like Singapore, parts of the Caribbean and Mexico, these numbers could shoot up significantly. %% But India will be the key centre in the next phase of growth. Explaining the approach of the group, Nicky Oppenheimer, Chairman, De Beers, recently said, “India is not only one of the fastest growing diamond markets, but also the springboard for the next wave of growth for diamond jewellery. We have seen an increasing preference for diamond jewellery among Indian consumers in the recent past, even in the well-established bridal market. %% “De Beers estimates for 2016 indicate that India is poised to grow significantly over the next six years, from 8% of global consumer demand in 2009 to 11%. In 2000, China and India accounted for an estimated 5% of global consumer polished demand; in 2009, this proportion was estimated at around 14%. As these markets continue to grow above global average rates, they will take share from more established markets, and by 2016, Chinese and Indian consumers are expected to account for a combined 20% of the world’s polished consumption.”

Varda Shine, CEO, DTC echoed a similar view while speaking at the International Diamond Conference Mines to Market 2010 held in Mumbai recently. She outlined the Group’s strategy, saying, “Forevermark will focus on major and growth markets, and is targeting its marketing activity towards regions that are expected to account for 85% of future growth.” %% She added, “The objective is to work with partners to bring all aspects of the brand to life -- great design, ethical sourcing, local manufacturing, expertise in grading, an exciting retail experience.” %% According to her, the lessons learnt from the Japanese and Chinese markets is that for a brand like Forevermark, retail experience is the key to success. Shine said, “In China, 63% of consumers become aware of the brand in-store.” %% She also spoke about the focus on the key bridal market, as a driver for sales. %% What will be the brand’s approach in India? A few months ago, press reports had speculated that the Forevermark would launch itself in India at very basic price points of about Rs. 10,000 – Rs. 15,000. However, a representative of the brand confirmed to Indian Jeweller that this was not true and the brand would retain its exclusive appeal as a high end product. In fact she also said that there are no immediate plans to expand the list of manufacturers under the programme – for the time being, existing product lines would be retailed across the country. %% These include Forevermark’s iconic collections; the Forevermark Setting™ and the Forevermark Encordia™ collection have performed consistently well this year with consumer awareness and demand continuing to rise. The Forevermark Encordia™ collection is being supported by a Limited Edition necklace at the end of this year, perfect for the gifting season. The necklace is the subject of a fully integrated marketing campaign featuring ‘ways to wear it’ recommendations from renowned stylists and a tailored, interactive microsite for consumers -- www.forevermark.com/howtowearit. %% In India, the Forevermark marketing campaign is expected to become more high profile over the next few months. But though it has not been widely marketed in the country till now, Forevermark has had a presence in India since late 2009. A representative of the brand said describes the activity during this period as ‘setting the stage’. The main focus was been to establish and strengthen the brand image amongst important opinion leaders through selected private events targeting High Net Worth individuals who are said to account for the majority of diamond sales in the country. %% Thus in late July 2010, Forevermark organised an exclusive private showing of some of the finest diamonds from the Steinmetz Diamond Group. The event was held at Taj Mount, Chennai and was hosted by Arti Bagdi, well known Chennai-based socialite, and supported by Marwar magazine. On display were a wide assortment of solitaires from the diamantaires’ Forevermark collection. %% The Forevermark was also a partner in the Tarun Tahiliani Bridal Couture Exposition 2010 - ‘The Procession’, an event that brings together the finest couture and Indian weddings, to create an opulent and luxurious experience. The show featured spectacular jewellery designs featuring Forevermark diamonds from Pluczenik and Rosy Blue.

The pieces on display included some stunners such as “Almas” by Mona Mehta, part of The Forevermark Precious Collection, a creation that reflects traditional aesthetics and opulence. It contains 2, 468 diamonds weighing 65.9 carats. There were also other pieces of elegant jewellery crafted with Forevermark diamonds from Rosy Blue and designed by Orra. Pluczenik also showcased heirlooms specially created for the Indian bride, including "Power Precious" designed by Barney Cheng and "Majestic Beauty Fan" designed by Cindy Chao. Tahiliani had previously worked with Forevermark, creating ‘Noor-E-Jhoomar’ for the Forevermark Precious Collection. %% Earlier the Forevermark collection from fine jeweller Moussaieff in association with Diarough was displayed at an exclusive exhibition in the HDIL VIP Lounge during the HDIL India Couture Week at Mumbai. Besides some exquisite pieces by the jeweller, the display included the breathtaking Sautoir which was worn by Nicole Kidman at the 2008 Academy Awards. Designed by American luxury fashion and jewellery designer, L’Wren Scott, it was crafted by Uni-Design Limited in Paris and India. Blending a staggering 7,645 rough and polished diamonds of differing shapes and cuts, the Sautoir totals nearly 1,400 carats. %% Forevermark CEO Stephen Lussier, says, “We wanted to develop a brand that not only defines quality and integrity within the diamond industry but that also inspires leading independent jewellery manufacturers and retailers to create precious and exciting diamond jewellery. %% “Despite launching during a period of considerable economic uncertainty, we have been consistently impressed by Forevermark’s success and achievements. We have seen both consumers and our partner retailers embrace the brand’s values of quality and integrity, values we foresee becoming only more important in this new era of ‘considered luxury’. We are now particularly excited about 2011 as a year of further growth for the brand, both in our existing, and new diamond jewellery markets.”

|*After a period of steady groundwork during which excitement about the brand was built up through exclusive events and tie-ups, the Forevermark diamond programme from De Beers is now set for its next stage – the formal launch through select retail outlets in India. {{Stephen Rego}} reports.*| %% Come December, India’s high end jewellery connoisseurs will have an exciting new option to choose from – exclusive diamond jewellery from the Forevermark diamond programme from De Beers.%% The first retail outlet offering jewellery studded with the select laser inscribed stones is scheduled to open in Bangalore in the first week of December. Subsequently, the brand will target to establish its presence in the six major metro cities by mid 2011. As part of this process, over the next few months, the Forevermark team will meet with and select exclusive retailers across Mumbai, Delhi, Bangalore, Chennai, Hyderabad and Kolkata. A major promotional and advertising campaign will simultaneously be launched.%% Forevermark is a diamond brand from the De Beers Group of Companies, Forevermark diamonds are the world’s most carefully selected diamonds and each one bears a unique inscription at its heart. This promises that the diamond has been carefully selected to meet Forevermark’s standards of quality and integrity. %% In the two years since it was launched globally, the Forevermark programme, has established itself in key diamond markets of Asia – Japan, China and Hong Kong, where it is now available through nearly 300 doors. Cumulative sales over this period have touched US$ 200 million. %% With the brand poised to establish its retail presence in the other crucial market in the region – India, and also expand to smaller markets like Singapore, parts of the Caribbean and Mexico, these numbers could shoot up significantly. %% But India will be the key centre in the next phase of growth. Explaining the approach of the group, Nicky Oppenheimer, Chairman, De Beers, recently said, “India is not only one of the fastest growing diamond markets, but also the springboard for the next wave of growth for diamond jewellery. We have seen an increasing preference for diamond jewellery among Indian consumers in the recent past, even in the well-established bridal market. %% “De Beers estimates for 2016 indicate that India is poised to grow significantly over the next six years, from 8% of global consumer demand in 2009 to 11%. In 2000, China and India accounted for an estimated 5% of global consumer polished demand; in 2009, this proportion was estimated at around 14%. As these markets continue to grow above global average rates, they will take share from more established markets, and by 2016, Chinese and Indian consumers are expected to account for a combined 20% of the world’s polished consumption.”

Varda Shine, CEO, DTC echoed a similar view while speaking at the International Diamond Conference Mines to Market 2010 held in Mumbai recently. She outlined the Group’s strategy, saying, “Forevermark will focus on major and growth markets, and is targeting its marketing activity towards regions that are expected to account for 85% of future growth.” %% She added, “The objective is to work with partners to bring all aspects of the brand to life -- great design, ethical sourcing, local manufacturing, expertise in grading, an exciting retail experience.” %% According to her, the lessons learnt from the Japanese and Chinese markets is that for a brand like Forevermark, retail experience is the key to success. Shine said, “In China, 63% of consumers become aware of the brand in-store.” %% She also spoke about the focus on the key bridal market, as a driver for sales. %% What will be the brand’s approach in India? A few months ago, press reports had speculated that the Forevermark would launch itself in India at very basic price points of about Rs. 10,000 – Rs. 15,000. However, a representative of the brand confirmed to Indian Jeweller that this was not true and the brand would retain its exclusive appeal as a high end product. In fact she also said that there are no immediate plans to expand the list of manufacturers under the programme – for the time being, existing product lines would be retailed across the country. %% These include Forevermark’s iconic collections; the Forevermark Setting™ and the Forevermark Encordia™ collection have performed consistently well this year with consumer awareness and demand continuing to rise. The Forevermark Encordia™ collection is being supported by a Limited Edition necklace at the end of this year, perfect for the gifting season. The necklace is the subject of a fully integrated marketing campaign featuring ‘ways to wear it’ recommendations from renowned stylists and a tailored, interactive microsite for consumers -- www.forevermark.com/howtowearit. %% In India, the Forevermark marketing campaign is expected to become more high profile over the next few months. But though it has not been widely marketed in the country till now, Forevermark has had a presence in India since late 2009. A representative of the brand said describes the activity during this period as ‘setting the stage’. The main focus was been to establish and strengthen the brand image amongst important opinion leaders through selected private events targeting High Net Worth individuals who are said to account for the majority of diamond sales in the country. %% Thus in late July 2010, Forevermark organised an exclusive private showing of some of the finest diamonds from the Steinmetz Diamond Group. The event was held at Taj Mount, Chennai and was hosted by Arti Bagdi, well known Chennai-based socialite, and supported by Marwar magazine. On display were a wide assortment of solitaires from the diamantaires’ Forevermark collection. %% The Forevermark was also a partner in the Tarun Tahiliani Bridal Couture Exposition 2010 - ‘The Procession’, an event that brings together the finest couture and Indian weddings, to create an opulent and luxurious experience. The show featured spectacular jewellery designs featuring Forevermark diamonds from Pluczenik and Rosy Blue.

The pieces on display included some stunners such as “Almas” by Mona Mehta, part of The Forevermark Precious Collection, a creation that reflects traditional aesthetics and opulence. It contains 2, 468 diamonds weighing 65.9 carats. There were also other pieces of elegant jewellery crafted with Forevermark diamonds from Rosy Blue and designed by Orra. Pluczenik also showcased heirlooms specially created for the Indian bride, including "Power Precious" designed by Barney Cheng and "Majestic Beauty Fan" designed by Cindy Chao. Tahiliani had previously worked with Forevermark, creating ‘Noor-E-Jhoomar’ for the Forevermark Precious Collection. %% Earlier the Forevermark collection from fine jeweller Moussaieff in association with Diarough was displayed at an exclusive exhibition in the HDIL VIP Lounge during the HDIL India Couture Week at Mumbai. Besides some exquisite pieces by the jeweller, the display included the breathtaking Sautoir which was worn by Nicole Kidman at the 2008 Academy Awards. Designed by American luxury fashion and jewellery designer, L’Wren Scott, it was crafted by Uni-Design Limited in Paris and India. Blending a staggering 7,645 rough and polished diamonds of differing shapes and cuts, the Sautoir totals nearly 1,400 carats. %% Forevermark CEO Stephen Lussier, says, “We wanted to develop a brand that not only defines quality and integrity within the diamond industry but that also inspires leading independent jewellery manufacturers and retailers to create precious and exciting diamond jewellery. %% “Despite launching during a period of considerable economic uncertainty, we have been consistently impressed by Forevermark’s success and achievements. We have seen both consumers and our partner retailers embrace the brand’s values of quality and integrity, values we foresee becoming only more important in this new era of ‘considered luxury’. We are now particularly excited about 2011 as a year of further growth for the brand, both in our existing, and new diamond jewellery markets.”

|*After a period of steady groundwork during which excitement about the brand was built up through exclusive events and tie-ups, the Forevermark diamond programme from De Beers is now set for its next stage – the formal launch through select retail outlets in India. {{Stephen Rego}} reports.*| %% Come December, India’s high end jewellery connoisseurs will have an exciting new option to choose from – exclusive diamond jewellery from the Forevermark diamond programme from De Beers.%% The first retail outlet offering jewellery studded with the select laser inscribed stones is scheduled to open in Bangalore in the first week of December. Subsequently, the brand will target to establish its presence in the six major metro cities by mid 2011. As part of this process, over the next few months, the Forevermark team will meet with and select exclusive retailers across Mumbai, Delhi, Bangalore, Chennai, Hyderabad and Kolkata. A major promotional and advertising campaign will simultaneously be launched.%% Forevermark is a diamond brand from the De Beers Group of Companies, Forevermark diamonds are the world’s most carefully selected diamonds and each one bears a unique inscription at its heart. This promises that the diamond has been carefully selected to meet Forevermark’s standards of quality and integrity. %% In the two years since it was launched globally, the Forevermark programme, has established itself in key diamond markets of Asia – Japan, China and Hong Kong, where it is now available through nearly 300 doors. Cumulative sales over this period have touched US$ 200 million. %% With the brand poised to establish its retail presence in the other crucial market in the region – India, and also expand to smaller markets like Singapore, parts of the Caribbean and Mexico, these numbers could shoot up significantly. %% But India will be the key centre in the next phase of growth. Explaining the approach of the group, Nicky Oppenheimer, Chairman, De Beers, recently said, “India is not only one of the fastest growing diamond markets, but also the springboard for the next wave of growth for diamond jewellery. We have seen an increasing preference for diamond jewellery among Indian consumers in the recent past, even in the well-established bridal market. %% “De Beers estimates for 2016 indicate that India is poised to grow significantly over the next six years, from 8% of global consumer demand in 2009 to 11%. In 2000, China and India accounted for an estimated 5% of global consumer polished demand; in 2009, this proportion was estimated at around 14%. As these markets continue to grow above global average rates, they will take share from more established markets, and by 2016, Chinese and Indian consumers are expected to account for a combined 20% of the world’s polished consumption.”

Varda Shine, CEO, DTC echoed a similar view while speaking at the International Diamond Conference Mines to Market 2010 held in Mumbai recently. She outlined the Group’s strategy, saying, “Forevermark will focus on major and growth markets, and is targeting its marketing activity towards regions that are expected to account for 85% of future growth.” %% She added, “The objective is to work with partners to bring all aspects of the brand to life -- great design, ethical sourcing, local manufacturing, expertise in grading, an exciting retail experience.” %% According to her, the lessons learnt from the Japanese and Chinese markets is that for a brand like Forevermark, retail experience is the key to success. Shine said, “In China, 63% of consumers become aware of the brand in-store.” %% She also spoke about the focus on the key bridal market, as a driver for sales. %% What will be the brand’s approach in India? A few months ago, press reports had speculated that the Forevermark would launch itself in India at very basic price points of about Rs. 10,000 – Rs. 15,000. However, a representative of the brand confirmed to Indian Jeweller that this was not true and the brand would retain its exclusive appeal as a high end product. In fact she also said that there are no immediate plans to expand the list of manufacturers under the programme – for the time being, existing product lines would be retailed across the country. %% These include Forevermark’s iconic collections; the Forevermark Setting™ and the Forevermark Encordia™ collection have performed consistently well this year with consumer awareness and demand continuing to rise. The Forevermark Encordia™ collection is being supported by a Limited Edition necklace at the end of this year, perfect for the gifting season. The necklace is the subject of a fully integrated marketing campaign featuring ‘ways to wear it’ recommendations from renowned stylists and a tailored, interactive microsite for consumers -- www.forevermark.com/howtowearit. %% In India, the Forevermark marketing campaign is expected to become more high profile over the next few months. But though it has not been widely marketed in the country till now, Forevermark has had a presence in India since late 2009. A representative of the brand said describes the activity during this period as ‘setting the stage’. The main focus was been to establish and strengthen the brand image amongst important opinion leaders through selected private events targeting High Net Worth individuals who are said to account for the majority of diamond sales in the country. %% Thus in late July 2010, Forevermark organised an exclusive private showing of some of the finest diamonds from the Steinmetz Diamond Group. The event was held at Taj Mount, Chennai and was hosted by Arti Bagdi, well known Chennai-based socialite, and supported by Marwar magazine. On display were a wide assortment of solitaires from the diamantaires’ Forevermark collection. %% The Forevermark was also a partner in the Tarun Tahiliani Bridal Couture Exposition 2010 - ‘The Procession’, an event that brings together the finest couture and Indian weddings, to create an opulent and luxurious experience. The show featured spectacular jewellery designs featuring Forevermark diamonds from Pluczenik and Rosy Blue.

The pieces on display included some stunners such as “Almas” by Mona Mehta, part of The Forevermark Precious Collection, a creation that reflects traditional aesthetics and opulence. It contains 2, 468 diamonds weighing 65.9 carats. There were also other pieces of elegant jewellery crafted with Forevermark diamonds from Rosy Blue and designed by Orra. Pluczenik also showcased heirlooms specially created for the Indian bride, including "Power Precious" designed by Barney Cheng and "Majestic Beauty Fan" designed by Cindy Chao. Tahiliani had previously worked with Forevermark, creating ‘Noor-E-Jhoomar’ for the Forevermark Precious Collection. %% Earlier the Forevermark collection from fine jeweller Moussaieff in association with Diarough was displayed at an exclusive exhibition in the HDIL VIP Lounge during the HDIL India Couture Week at Mumbai. Besides some exquisite pieces by the jeweller, the display included the breathtaking Sautoir which was worn by Nicole Kidman at the 2008 Academy Awards. Designed by American luxury fashion and jewellery designer, L’Wren Scott, it was crafted by Uni-Design Limited in Paris and India. Blending a staggering 7,645 rough and polished diamonds of differing shapes and cuts, the Sautoir totals nearly 1,400 carats. %% Forevermark CEO Stephen Lussier, says, “We wanted to develop a brand that not only defines quality and integrity within the diamond industry but that also inspires leading independent jewellery manufacturers and retailers to create precious and exciting diamond jewellery. %% “Despite launching during a period of considerable economic uncertainty, we have been consistently impressed by Forevermark’s success and achievements. We have seen both consumers and our partner retailers embrace the brand’s values of quality and integrity, values we foresee becoming only more important in this new era of ‘considered luxury’. We are now particularly excited about 2011 as a year of further growth for the brand, both in our existing, and new diamond jewellery markets.”