On retail expansion spree - Kalyan Jewellers

Intends to have a footprint of 100 stores by the end of the current fiscal

Post By : IJ News Service On 09 April 2015 3:13 PM
%% In tribute to Royal Asscher’s unique heritage and history, the company will have on display at this year’s JCK shows, the original tools used to cleave the world-famous Cullinan diamond. Also on display will be a replica of the Imperial State Crown, one of Great Britain’s Crown Jewels, containing one of the two largest stones cut from the Cullinan. %% The Cullinan diamond is the largest rough gem-quality diamond ever found, at 3,105 carats. The diamond was presented to Great Britain’s King Edward VII who asked the Asscher brothers to cleave it. In 1908, Joseph Asscher cut the stone into 9 large stones and 42 small stones. %% In honor of this legacy, Royal Asscher is releasing a special vintage-inspired engagement ring. Royal Asscher invited designer Reena Ahluwalia to visit the headquarters in Amsterdam and recreate the romance, with a look back at some of its most celebrated pieces. %% 'Legacy,' a vintage-inspired platinum engagement ring by Reena Ahluwalia, takes its inspiration from the fabled jewelry vault of the Royal Asscher Diamond Company from the 1920s-1930s, conjuring the old Hollywood glamour and romanticism. Ahluwalia says, "The 1920-30s are a reminder of stylized and warmly organic forms. Traces of this style can be seen in the 'Legacy' collection. Buds form the shank of the ring, with a centrally mounted Royal Asscher Cut diamond representing a bloom with promise of a new future and creation of a lasting legacy together." %%
%% Mike Asscher, Vice President of Royal Asscher Diamond Company and a sixth generation Asscher diamantaire says, "The Legacy collection captures the rare beauty of the Royal Asscher Cut diamond. Our company was founded in 1854 and remains a powerful story of a family legacy, priding itself on its time honored reputation for innovation and the finest excellence and ethical standards within the diamond and fine jewelry world." %% The company is known for its unique craftsmanship and signature diamond, the Royal Asscher® Cut, which is protected by a worldwide patent secondary to its unique nature. %%

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