%% Diya Diamond’s planet friendly initiative on the occasion of World Environment Day aims to create awareness and educate the society on the importance of a Green Nation. Through this activity the brand highlights the current theme of this year’s World Environment Day which is Forestation and enables everyone to realise not only their responsibility, but also their power to become agents for change in support of sustainable and equitable development. This tree plantation drive rightly embodies the brand’s philosophy “Born of Dreams” and gives new hope to the dreams of a cleaner and greener Mumbai. %% On this occasion Celina Jaitley, Brand ambassador of Diya Diamonds said “I am proud to be associated with this initiative by Diya Diamonds. This activity is the perfect platform to create awareness about our environmental issues and a step in the right direction. I hope everybody joins us and takes a pledge on World Environment Day to give back to nature and become pro actively environmentally friendly” %% Mr. Niyat Parekh, Brand Head- Gitanjali Brands Ltd. announced this worthy initiative by Diya Diamonds and planted the 1st sapling to support this eco friendly cause and said “Through this CSR activity we aim to highlight our environmental issues and create a platform for all to give back to the environment by planting a sapling and contributing for a greener nation. We are glad that Celina is part of this initiative and has come forward to ensure a cleaner, greener and brighter outlook for the city.” %% “He who plants a tree, plants a hope “and Diya Diamonds gives hope to all with the “Plant a Tree “drive. %%