Keeping up with the growing demand for platinum by the urban men, {{Senco Gold Jewellers}} launched a new collection of men’s platinum jewellery for the Kolkata audience. The collection was launched by renowned Bengali film star{{ Dev}}. Speaking at the launch Dev said, “Today’s metro-sexual men are conscious and have the desire to make a definitive impact. We opt for smart, elite and urban designs that are exclusive, masculine, subtle, yet making a statement. I love the idea of wearing exclusive platinum jewellery that sets me apart and is a reflection of my personal style. It truly is the perfect choice amongst precious metals for men.”%% The platinum range for men includes rings, bracelets and chains. The collection includes textured platinum charismatic rings with smart patterns, in plain and also studded with flush set diamonds, geometric designs in bracelets, crafted with alternating matte and high polish links and stylish and enigmatic platinum chains, handsomely crafted for masculine sensibilities.%% Addressing the media, {{Suvankar Sen}}, Director, Senco Gold said, “The demand of platinum jewellery has been growing and both men and women are including this precious and rare metal into their jewellery collection. Men are taking to platinum jewellery more so for it’s a new metal that distinguishes them from the rest due to its innate qualities, which appeals to them. With the launch of this platinum men’s range we offer our esteemed male customers a wide range of exclusive designs in rings, chains and bracelets. Being a very precious metal, it also offers the buyer an excellent store of value.”%%